The Marketing Career Path : From Entry-Level to Chief Marketing Officer

While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.

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#AsktheExperts - 5 Tips for Marketers Who are New to a Role

Congratulations - you landed your next gig! And, like anything new, you’re probably experiencing a range of emotions - both good and bad.

No need to worry, we’ve all been there before.

Whether you’re hired as the new VP of Marketing or Marketing Manager, we collected expert advice from marketing leaders to prepare and guide you in your next role!

What advice would you give to marketers who are new to their role?

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersDecember 17, 2019advice, advice for marketers, advice to young professionals, marketing roles, agency rolesComment

SPARKsouth - Find Your Passion

The annual SPARKsouth conference aims to benefit college students looking to build a career in digital marketing. The day focuses on career development with insights from expert panelists, mentor pairings, keynote speakers, networking opportunities, interviewing skills, and marketing career planning.

Representatives from brands and agencies served in panels and gave an overwhelming amount of helpful advice. Continue reading for their key tips.

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersOctober 2, 2018SPARKsouth, marketing career path, marketing roles, job seeker content, intern, marketing continuing education, sparksouthComment

Bridging the Gap in Marketing Talent

How can companies leverage the experience and skills of employees when there is a distinct age/experience gap between the two? Growing up in different times in different generations can lead to barriers in a workplace. With purposeful communication and teamwork, however, forces can unite to create good work.

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Perfect Interview Questions to Fill Empty Marketing Roles

Hiring a new candidate for a marketing role can be challenging. Sourcing qualified candidates and then assessing both their capabilities and compatibility with the team can be difficult. It is imperative to ask the right questions to ensure that the person is the best fit.

Setup™ provides essential questions hiring leaders need to ask when hiring a new marketing candidate.

Avoiding Marketing Agency Selection Mistakes

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A How-to Guide to Writing the Perfect Marketing Brief

A solid brief can make or break a marketing campaign. The brief provides a solid foundation to ensure that an internal or external team is aligned to execute the strategy. Follow the steps and download our free and comprehensive marketing brief to align your brand’s processes.

Marketing ResourcesSetup - marketing matchmakersJune 20, 2017marketing essentials, marketing campaign, popular, RFP, importance of marketing, New Years, marketing roles, types of agencies, SEO, scorecardComment

Can Anyone be a Marketer?

The truth? There is no “typical” background for marketing. While some believe the foundation of great marketing is creativity, the reality is that creativity without strategy can be useless. The most successful marketers have a personality profile with a healthy balance of left-brained and right-brained thinking.

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The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

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Agencies Are From Mars, and Marketers are from Venus

Agencies and brands come from different worlds so they have a complicated relationship, but it doesn’t have to be. Setup works as the bridge, connecting and matchmaking agencies with brands. Here are some resources to ensure a healthy relationship between the two.

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