Stepping into a new marketing role can be challenging. Luckily, we’ve researched and collected information from interviews with marketing leaders who were once in your shoes to give you a step-by-step outline of what to expect and how to achieve your goals. Check out our free guide on New Marketing Roles, starting with Guide to a New Role | Director of Marketing!
Read MoreIn this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.
This Advice column features marketers from Danone, Del Taco, RE/MAX, and more.
Read MoreIn the Setup CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice.
In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.
Read More“Nobody gives a sh*t about your resume,” Joe Koufman, CEO and Founder of Setup blatantly stated in an interview with Hard Corps marketing.
What does this mean and how can job seekers best stand out?
Read MoreWhile the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.
Read MoreThe annual SPARKsouth conference aims to benefit college students looking to build a career in digital marketing. The day focuses on career development with insights from expert panelists, mentor pairings, keynote speakers, networking opportunities, interviewing skills, and marketing career planning.
Representatives from brands and agencies served in panels and gave an overwhelming amount of helpful advice. Continue reading for their key tips.
Read MoreHiring a new candidate for a marketing role can be challenging. Sourcing qualified candidates and then assessing both their capabilities and compatibility with the team can be difficult. It is imperative to ask the right questions to ensure that the person is the best fit.
Setup™ provides essential questions hiring leaders need to ask when hiring a new marketing candidate.
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