CMO Spotlight | Ellen Donahue-Dalton - Medecision

Setup CEO Joe Koufman virtually sat down with Ellen Donahue-Dalton, the Chief Marketing Officer (CMO) of Medecision. The full conversation covers her career path from politics to marketing, ability to form connections within her organization to succeed, and working for a purpose-driven company and ever-changing Healthcare industry.

CMO SpotlightSetup - marketing matchmakersDecember 11, 2020CMO Spotlight, CMO, marketing advice, thought leadershipComment

CMO Spotlight | Melissa Proctor - Atlanta Hawks + State Farm Arena

Setup CEO Joe Koufman virtually sat down with Melissa Proctor, the Chief Marketing Officer (CMO) and Executive Vice President of the Atlanta Hawks and State Farm Arena. The full conversation covers Proctor’s path from a ball girl for the Miami Heat to the CMO of an NBA team, the Hawks’ community-driven purpose and strategy, book writing process, and leadership mentality.

CMO SpotlightSetup - marketing matchmakersNovember 20, 2020CMO Spotlight, CMO, thought leadershipComment

CMO Spotlight | Kristie Goshow - Preferred Hotels + Resorts

Setup CEO Joe Koufman virtually sat down with Kristie Goshow, the Chief Marketing Officer (CMO) of Preferred Hotels & Resorts. The full conversation covers how her love for travel shaped her monumental career in hospitality and lodging, her leadership style aims to empower her team, and her ability to uncover opportunity in the most unlikely circumstances.

CMO SpotlightSetup - marketing matchmakersOctober 29, 2020CMO Spotlight, CMO, agency-client relationship, team management, team communicationComment

The Marketing Career Path : From Entry-Level to Chief Marketing Officer

While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersApril 3, 2020jobs in the marketing field, marketing landscape, recent marketing graduate, entry-level job in marketing, conventional career path to become a marketing executive, career ladder, marketing career path, entry-level job, experience required, average salary, entry-level marketing job titles, account coordinator, social media coordinator, project coordinator, event marketing coordinator, event marketing specialist, marketing specialist, marketing experience, tasks that entry level marketing jobs require, customer service, can anyone be a marketer?, long-term career, marketing manager, advertising manager, public relations manager, promotions manager, brand manager, sales manager, social media manager, community manager, product marketing manager, marketing management, marketing strategy, execution of the marketing strategy, employee growth, director of marketing research, director of advertising sales, director of media, director of marketing, director of public relations, director of marketing analytics, customer data, business goals, purchase intention, VP of marketing, vice president of marketing, VP of brand development, VP of digital marketing, business skills, work across departments, chief marketing officer, CMO, most senior marketing position, marketing initiatives, ROI of marketing, performance review, marketing roles, job seeker content, recruitment, hierarchy, marketing continuing education, sparksouth Comments

The Importance of Communicating the CMO Role to the C-suite

Remember Mad Men? Well, it’s time to forget it because CMOs no longer rely on “gut feeling.” Since data is more accessible and consumers are at the forefront of decision making, the role of CMO is more important than ever before. The CMOs’ understanding of consumer data and interpretation of analytics makes the Chief Marketing Officer one of the most vital members in the Chief Executive Suite.

The Realities of Influencer Marketing

Younger consumers are more likely to listen to marketing influencers over celebrities and brand spokespeople. How can brands leverage influencers to their advantage to increase relevancy?

Marketing Industry/TrendsSetup - marketing matchmakersJuly 5, 2016Everywhere Agency, influencer marketing, influencers, Scot Safon, CMO, CMOs, CNN, The Weather Channel, marketing to millennials, agency selection, agency-client relationshipComment

Why Is There No Continuing Education For Marketers?

Marketing Industry/TrendsMay 2, 2016marketers breakfast, Marketing PhD, continuing education, marketing continuing education, digital marketing, digital marketing conferences, Emory University, Cornell University, Duke University, University of Phoenix, CMO, CMOs, CMO FutureScape, CMO turnoverComment

Setup® is to CMOs as Hired.com is to Job-Seekers

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersNovember 9, 2015#JobSeekers, #JobSeeker, Hired.com, CMO, VC Funding, Paid Social, Facebook, marketing, technology, big data, Customized job search, recruitingComment

#5QsforCMOs: Jonathan Karron – National VP, Brand & Digital Marketing of Boys and Girls Clubs of America

#5QsForCMOsSetup - marketing matchmakersOctober 26, 2015#5QsForCMOs, "Jonathan Karron", CMO, MarketingComment

#5QsForCMOs: Jo Ann Herold – CMO of Interface

#5QsForCMOsSetup - marketing matchmakersOctober 20, 2015#5QsForCMOs, CMO, "Jo Ann Herold", Marketing Comments

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