Understanding the “WHO” in Marketing Personas

Marketing Industry/TrendsMadeline EvansNovember 7, 2017marketing personas, personas, persona targeting, segmentation, New Years, data, MarketingComment

The 4 'A's of Marketing to Different Personality Types

Understanding the four primary personality types can provide marketers with an understanding of consumer tendencies, how to reach them, and their receptivity of a campaign. Segmenting and thoroughly knowing the audience helps personalize content and create engagement and purpose with every single interaction.

Learn the different types of personality types and their strengths and weaknesses.

Marketing Industry/TrendsSetup - marketing matchmakersMay 30, 2017seth godin, segmentation, market segmentation, demographic marketing, demographics, tribe followers, tribe of followersComment

3 Lessons Marketers Could Learn from TEDxPeachtree 2016

Setup News/EventsSetup - marketing matchmakersOctober 5, 2016TEDxPeachtree 2016, marketing, remarkable ideas, AgencySparks, Jacqui Chew, together, we. humans., reset. rethink., systems, expereinces, marketing essentials, B2B, B2C, lessons for marketers, marketing lessons, selling ideas, context, key takeaway for marketers, lead with a story, follow with the data, keep it simple, we're better together, develop the strategy first, segmentation, break it down, emily bianchi, how money affects social ties, what we know about psychology is wrong, steven platek, Re-creating the way we think, animesh koratana, What if behavior could be influenced by virtual reality, barbara rothbaum, How to restore trust in the government, rohit malhotra, workplaces fit for humans, moe carrick, let's talk about gender, anneliese singh, LGBTQ, making government relevant; it's not what you think, eloisa klementich, Why listen to the ocean's voices, christopher Clark, Chernobyl, Chernobyl 30 years later, jim beasley, A finer madness, peter maeck, finding my truth: it's a question of faith, brett trapp, a space that inspired a community, kathleen baumgardner, ripple effects of artistic interventions, beth malone, refugee, dishwasher, cardiologist, heval mohamed kelli, refugee advocate, challenging the status quo, marketing department's tactical approach, empathy, personally accountableComment

The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

Marketing Industry/TrendsSetup - marketing matchmakersJune 20, 2016HubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment

Navigation

For Brands

For Agencies