Marketing Career Advice

Setup™ CEO - Joe Koufman published a series of blog posts designed to help #JobSeekers prepare for and find their perfect next position.

Marketing Resources, Marketing Career AdviceSetup - marketing matchmakersApril 3, 2020#JobSeeker, #JobSeekers, "Talent Acquisition", performance review, job seeker contentComment

The Marketing Career Path : From Entry-Level to Chief Marketing Officer

While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.

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The Different Roles within Marketing Agency Departments

Just like how a marching band has multiple sections to sound good, a marketing agency has multiple departments to function properly. Navigating the different roles and purposes of each department can get confusing and overwhelming, however.

Here is a simple breakdown of some typical agency departments (and the roles within) for those interested in working in/for a marketing or advertising agency.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersJanuary 15, 2019agency roles, job seeker content, types of agencies, intern, hierarchy, agency-client relationship, gaps, Agency 101, Marketing, sparksouth Comments

5 Tips to Prepare Marketers for an Annual Performance Review

Whether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.

This is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?

Here are five tips to keep in mind when preparing for an annual performance review…

Marketing Industry/TrendsSetup - marketing matchmakersNovember 6, 2018annual review, feedback, New Years, job seeker content, hierarchy, gaps, marketing continuing educationComment

SPARKsouth - Find Your Passion

The annual SPARKsouth conference aims to benefit college students looking to build a career in digital marketing. The day focuses on career development with insights from expert panelists, mentor pairings, keynote speakers, networking opportunities, interviewing skills, and marketing career planning.

Representatives from brands and agencies served in panels and gave an overwhelming amount of helpful advice. Continue reading for their key tips.

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersOctober 2, 2018SPARKsouth, marketing career path, marketing roles, job seeker content, intern, marketing continuing education, sparksouthComment

Perfect Interview Questions to Fill Empty Marketing Roles

Hiring a new candidate for a marketing role can be challenging. Sourcing qualified candidates and then assessing both their capabilities and compatibility with the team can be difficult. It is imperative to ask the right questions to ensure that the person is the best fit.

Setup™ provides essential questions hiring leaders need to ask when hiring a new marketing candidate.

Crafting a Productive Marketer

Marketing Industry/TrendsSetup - marketing matchmakersNovember 21, 2017productivity, productivity tools, increase productivity, job seeker contentComment

Books for Marketers: The New, The Noteworthy, and The Classics

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersJanuary 25, 2017job seeker contentComment

What a Strong Personal Brand Can Do for You

Gain control of current and future opportunities by assessing yourself and developing a strong personal brand. Here are examples of notable people with strong personalities and brands and how you can emulate your life and actions after them…

Marketing Industry/TrendsSetup - marketing matchmakersNovember 29, 2016gary vaynerchuk, Richard Branson, steve jobs, personal brand, personal branding, company branding, Jeff bezos, digital age, identity, micro-interaction, statista, tribe of followers, job seeker contentComment

Using LinkedIn the Wrong Way - Avoid These 10 Common Mistakes

People’s goals for LinkedIn tend to change depending on need. There is a difference between accomplishing business or personal goals and using LinkedIn inappropriately. Here are some tips on how to get the most of the network as a professional resource.

Marketing Industry/TrendsSetup - marketing matchmakersNovember 15, 2016linkedin, professional communication, professional resource, social currency, clickbait, newsfeed, linkedin's algorithm, job seeker content, Job filler content, recruitment Comment

Can Anyone be a Marketer?

The truth? There is no “typical” background for marketing. While some believe the foundation of great marketing is creativity, the reality is that creativity without strategy can be useless. The most successful marketers have a personality profile with a healthy balance of left-brained and right-brained thinking.

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Three Key Networking Lessons For Any Professional

Because AgencySparks exists to connect brands and marketing agencies, networking is a crucial part of the business. Anyone looking to grow in their career should spend ample time connecting with others. Connections from various aspects of one’s life often end up having career impact in the least expected ways! Here are three key lessons that will help anyone looking to become a better networker…

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