Posts in Setup News/Events
Insights from the 2024 Setup Marketing Relationship Survey: What Marketers and Agencies Need to Know Event Recap

Last week, Setup hosted a LinkedIn Live event led by Setup Founder & CEO, Joe Koufman, that featured Courtney Lewis, the CMO of The Variable, and Elicia Azali, the CMO of Beazer Homes, to unveil the 2024 Setup Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients. This year’s results, drawn from over 400 responses across industries, spotlight the evolving priorities, challenges, and opportunities in these relationships.

Read More
#MarketersBreakfast - Unlock Your Team’s Potential Recap

Connection in a post-Covid world is different. Most teams are remote and trying to rebuild the remnants of culture’s past. Our August #MarketersBreakfast was aimed to cure this slump by focusing on the tools leaders need to build better and more healthy communication practices to unite their teams and improve their organizations. 

Read More
In This Dame and Age - Marketing For Good Event Recap

Our latest virtual Women’s event was themed “Marketing for Good - Turning Passions into Action,” where marketing leaders discussed the internal and external benefits of cause-driven marketing. Attendees included Setup Agency partners as well as members from established Brands at Cox, FIS, FedEx, Great Clips, Kimberly-Clark, The Home Depot, and more. 

Read More
#MarketersBreakfast - Spring Speed Dating

The Setup Marketer Speed Dating #MarketersBreakfast is one of our most popular in-person events because attendees get to meet as many qualified people as possible in short bursts of time. Many attendees recounted that the facilitated structure of the matchmaking event made networking so much easier. Plus, to ensure that everyone’s time is valued, the roster of #MarketersBreakfast attendees is exclusive, only open to our agency partners and Client-side marketing leaders. Some of the brands in attendance included Veritiv, Cartoon Network, Primrose Schools, and more. 

Read More
#MarketingMixer | Capability Showcase Recap - 10 Case Studies in 90 Minutes

At Setup, we work with some of the finest marketing agencies across the nation with an array of capabilities. Our most recent March #MarketingMixer gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours. Ten case studies in 90 minutes, with some fun trivia in between, featuring an array of brands like adidas, ParkMobile, PAMA, Prudential, and more.

Read More
Setup's 10th Anniversary | Thank You

As Setup celebrates our 10th anniversary, we reflect on a decade of pioneering the art of marketing matchmaking. From our early days as AgencySparks to our rebrand in 2019 to become Setup and all the way to today, we've been dedicated to bridging the gap between brands seeking expert marketing support and agencies capable of delivering outstanding results.

Read More
#MarketersBreakfast | Proving Marketing’s Value

The beauty of our #MarketersBreakfast is that we gather a collection of marketing leaders with years of experience who are eager to connect and share their expertise when discussing an array of topics. For example, one of our recent breakfasts dove into “Marketing Therapy,” or marketers’ main challenges. This led to dedicating an entire breakfast to proving ROI and the Value of Marketing to the Executive Suite. 

Read More
#MarketingMixer | Finding + Hiring Talent Recap

For this Mixer, we decided to cover “How to Attract Top Talent” since employers and interviewees are curious about how to navigate the job market and how to recruit the best talent. Our partners at Hire Profile are recruiting visionaries with the experience and tools to provide marketing and creative staffing and recruiting solutions to companies in the greater Atlanta area.

Read More
#MarketersBreakfast Recap | Marketing Therapy

A lot has happened in the last six or seven years, and what better way to process challenges than through group therapy? Whether in your personal or professional life, it’s important to realize you are never alone, and challenges are just opportunities for growth, innovation, and insights. 

For the event, we crowdsourced challenges Marketing leaders face, and then discussed those questions as a group. Talking points ranged from discussing rising AI technology, to acquiring talent, to branding strategies. Below is a brief recap of the conversation. (We kept the identity of contributors anonymous in true Therapy form.)

Read More
In This Dame and Age - #ShareYourStory Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies. Our most recent In This Dame and Age event encouraged women from all backgrounds to #ShareYourStory.

An hour of networking and discussion led to 4 key points women, and all marketing leaders, should keep in mind.

Read More