Setup is expanding its private agency network to help brands find better-fit marketing agency partners and give qualified agencies clearer paths through Setup Certified, Agency Assessment, and Sustainable Pipeline.
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Our 2026 Case Study Showcase on Thursday, May 14, 2026 gave our agency partners the chance to showcase how they think, solve problems, and deliver results, and it gave client-side marketers the chance to ask questions, rank their favorites, and discover new ways of thinking and approaching strategies.
In less than 90 minutes, attendees experienced a fast-moving lineup of creative breakthroughs, AI-enabled solutions, behaviorally informed campaigns, brand trust strategies, and measurable business outcomes.
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In the five-minute TV segment about The Connector’s Compass: Navigate Your Way to Meaningful Relationships, I had the chance to explain something that has shaped my career for more than 30 years. Real connection is not about working a room. It is about caring about the person in front of you.
That message did not start with the book. It started with Setup.
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Joe Koufman, author of The Connector’s Compass and Founder + CEO of Setup, shares his passion behind relationship building and why he wrote a book centered around people pursuing more meaningful connections.
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On November 19, 2025, Atlanta’s vibrant marketing community united under one roof for the first-ever Atlanta Integrated Marketing Summit (AIMS) — a remarkable experience that turned inspiration into action, focused on meaningful connections, and highlighted incredible leaders from UPS, Kellanova, Edible Brands, and Papa Johns who are actively pushing the industry forward.
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Joe Koufman, the Founder and CEO of Setup, explains the benefit of reviving the Atlanta Integrated Marketing System (AIMS). Bringing AIMS back to Atlanta is a chance to unite our community, foster new connections, and share practical insights from across the spectrum. Read about how AIMS benefits the Atlanta marketing community:
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On a bright August morning in Atlanta, marketers from across the city from brands like Hiscox, Coca-Cola, Church’s Chicken, and more gathered for Setup’s latest #MarketersBreakfast, ready to explore a topic on everyone’s mind: How can AI truly enhance, rather than replace, human creativity?
Over coffee and conversation, attendees rolled up their sleeves for a hands-on, interactive session led by Aby Varma, the Founder of Spark Novus.
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At Setup, we work with some of the finest marketing agencies across the nation–each with a unique set of capabilities. Our most recent virtual event gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results for an array of industries in under two hours. Ten case studies in 90 minutes and a little friendly competition.
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Great marketers never stop learning—so how are you investing in your team’s growth? From leadership coaching to AI-driven innovation, this blog explores the most effective professional development strategies to keep your marketing team sharp, engaged, and ahead of the curve.
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Gratitude is the primary word I think of when reflecting on the 11th anniversary this month for Setup. This anniversary is not just a celebration of Setup—it’s a celebration of you. Whether you’re a client who has placed trust in our process, an agency that has joined our network, a partner who has supported our journey, or a friend who has cheered us on, your support has been invaluable.
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The Setup Marketer Speed Dating event is one of our personal favorite longstanding #MarketersBreakfast events because of the ease and quality of the connections fostered. Established Atlanta Brands and our Agency partners come together to mix, mingle, and enjoy one another’s company in a fast-paced, pitch-free environment where forming a genuine connection is at the core of the interaction.
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Last week, Setup hosted a LinkedIn Live event led by Setup Founder & CEO, Joe Koufman, that featured Courtney Lewis, the CMO of The Variable, and Elicia Azali, the CMO of Beazer Homes, to unveil the 2024 Setup Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients. This year’s results, drawn from over 400 responses across industries, spotlight the evolving priorities, challenges, and opportunities in these relationships.
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