AIMS 2026 united Atlanta’s top marketers for a high-energy day of collaboration, creativity, and cross-disciplinary insights — breaking silos and building the future of marketing together. With powerful sessions from Hertz, Chick-fil-A, Cricket Wireless, and Georgia-Pacific, the summit was packed with actionable strategies, authentic leadership, and real connection. Check out the conversations and key takeaways of the event!
Read MoreOn October 8 at SCADshow, AIMS will bring together brand leaders, agency partners, marketing organizations, sponsors, and rising talent for a focused afternoon centered on two things marketers need more of right now: useful ideas and meaningful relationships.
Read MoreJoe Koufman, the Founder + CEO of Setup and newly elected President of AMA Atlanta, shares his vision for Atlanta marketing, and how marketers can work together to make that happen.
Read MoreSetup is expanding its private agency network to help brands find better-fit marketing agency partners and give qualified agencies clearer paths through Setup Certified, Agency Assessment, and Sustainable Pipeline.
Read MoreOur 2026 Case Study Showcase on Thursday, May 14, 2026 gave our agency partners the chance to showcase how they think, solve problems, and deliver results, and it gave client-side marketers the chance to ask questions, rank their favorites, and discover new ways of thinking and approaching strategies.
In less than 90 minutes, attendees experienced a fast-moving lineup of creative breakthroughs, AI-enabled solutions, behaviorally informed campaigns, brand trust strategies, and measurable business outcomes.
Read MoreIn the five-minute TV segment about The Connector’s Compass: Navigate Your Way to Meaningful Relationships, I had the chance to explain something that has shaped my career for more than 30 years. Real connection is not about working a room. It is about caring about the person in front of you.
That message did not start with the book. It started with Setup.
Read MoreJoe Koufman, author of The Connector’s Compass and Founder + CEO of Setup, shares his passion behind relationship building and why he wrote a book centered around people pursuing more meaningful connections.
Read MoreOn November 19, 2025, Atlanta’s vibrant marketing community united under one roof for the first-ever Atlanta Integrated Marketing Summit (AIMS) — a remarkable experience that turned inspiration into action, focused on meaningful connections, and highlighted incredible leaders from UPS, Kellanova, Edible Brands, and Papa Johns who are actively pushing the industry forward.
Read MoreJoe Koufman, the Founder and CEO of Setup, explains the benefit of reviving the Atlanta Integrated Marketing System (AIMS). Bringing AIMS back to Atlanta is a chance to unite our community, foster new connections, and share practical insights from across the spectrum. Read about how AIMS benefits the Atlanta marketing community:
Read MoreOn a bright August morning in Atlanta, marketers from across the city from brands like Hiscox, Coca-Cola, Church’s Chicken, and more gathered for Setup’s latest #MarketersBreakfast, ready to explore a topic on everyone’s mind: How can AI truly enhance, rather than replace, human creativity?
Over coffee and conversation, attendees rolled up their sleeves for a hands-on, interactive session led by Aby Varma, the Founder of Spark Novus.
Read MoreAt Setup, we work with some of the finest marketing agencies across the nation–each with a unique set of capabilities. Our most recent virtual event gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results for an array of industries in under two hours. Ten case studies in 90 minutes and a little friendly competition.
Read MoreGreat marketers never stop learning—so how are you investing in your team’s growth? From leadership coaching to AI-driven innovation, this blog explores the most effective professional development strategies to keep your marketing team sharp, engaged, and ahead of the curve.
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