Setup Blog

The Setup Marketer Speed Dating #MarketersBreakfast is one of our most popular in-person events because attendees get to meet as many qualified people as possible in short bursts of time. Many attendees recounted that the facilitated structure of the matchmaking event made networking so much easier. Plus, to ensure that everyone’s time is valued, the roster of #MarketersBreakfast attendees is exclusive, only open to our agency partners and Client-side marketing leaders. Some of the brands in attendance included Veritiv, Cartoon Network, Primrose Schools, and more. 

According to the 2023 Setup Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners. 

This has been the case for the last five years of the Marketing Relationship Survey. 

What does this mean for Clients + Agencies? How can they optimize their efforts with this knowledge?

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about the new Chief AI Officer role, latest news on the TikTik ban, X’s streaming services, dogs flying, super heroes coming to life, and more…

Setup CEO + Founder, Joe Koufman, spoke with the Co-Founder of Reebok, Joe Foster, about the foundation behind building a strong brand, the importance of listening as a leader, Winston Churchill, and more. 

In the fast-paced world of digital marketing, it might feel impossible to keep up. Staying ahead of the curb is as important as having your morning coffee – miss it, and you might find yourself dozing off at the wheel. 

You can’t go anywhere without hearing people talk about Artificial Intelligence (AI), but it isn't just a fancy buzzword; it's critical to making sure you aren’t missing key opportunities. Elaine Fowler, Director of Market Strategy, Experience & Marketing at Sagepath Reply, shares how marketers can best optimize AI to improve their marketing strategy.

Setup President, Amanda Thompson, spoke with Alec Hanson, the Chief Marketing Officer at loanDepot, about how his irrational self-confidence allows him to embrace his inner nerd, the beauty of perspective, the power of sales experience, and more. 

According to the Setup Marketing Relationship Survey, Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. Since video content is more accessible to all types of people and is easier to consume and understand in short bursts, it makes sense that Clients would take advantage of platforms like Instagram Reels, TikTok, and YouTube Shorts. What other disciplines have been a brand priority?

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about the new CBO role, how brands reacted to the Eclipse, AI news, and more…

Setup President, Amanda Thompson, spoke with Alex Cwirko-Godycki, the Chief Marketing Officer of Human Capital and the Head of Digital Marketing at Aon, about his problem solving skills, the power of simplicity, United Airlines’ relatable motto, and more.

Marketers graduating from college often ask me whether they should pursue client- or agency-side opportunities for their initial job out of college. I tell them that in the long term, it is always best to get experience with both, but initially, a stint on the agency-side provides more opportunities to learn about different marketing roles, industries, and experiences than the client-side.

Joe Koufman, Founder and CEO of Setup, the matchmakers bridging the gap between agencies and brands, and Andrea Striebel, the VP of Marketing for Floor & Decor, share their thoughts on agency- vs client-side careers.