Setup Blog

Our 2026 Case Study Showcase on Thursday, May 14, 2026 gave our agency partners the chance to showcase how they think, solve problems, and deliver results, and it gave client-side marketers the chance to ask questions, rank their favorites, and discover new ways of thinking and approaching strategies. 

In less than 90 minutes, attendees experienced a fast-moving lineup of creative breakthroughs, AI-enabled solutions, behaviorally informed campaigns, brand trust strategies, and measurable business outcomes.

The Atlanta Integrated Marketing Summit (AIMS) is a half-day event that brings Atlanta’s vibrant marketing community together to turn inspiration into action, build meaningful connections, and spotlight incredible industry leaders. We are excited to announce our first speaker of our growing lineup, Khalilah Cooper at Chick-fil-A. In this blog, she shares a sneak peek about her topic and conversation she will have with us at AIMS on October 8th at SCADshow.

The Marketing Mindset series highlights the specialists, strategists, media managers, creatives, and operators who are making the magic happen on the ground floor every day.

In this episode, Madeline Evans, the Marketing Manager at Setup, interviews Mark Yosick, the Senior Director of Marketing for Surgical at MiMedx to talk about creativity, 

Setup CEO + Founder, Joe Koufman, sat down with Stefano Marrone, the Chief Marketing Officer of Siebert Financial, to talk about creating processes, being both left and right brain, creative brands, and more. 

Marketing is no longer just competing with other marketing, marketing is competing to stay relevant amongst entertainment itself and to become more integrated instead of disruptive. Audiences are comparing campaigns to more than just another commercial, they are comparing your ad to everything else — what they watched, played, streamed, attended, or shared this week. How can marketers become entertainers?

In this episode, Madeline Evans, the Marketing Manager at Setup, interviews Christina Paulk, an Email Specialist at Delta Air Lines, to talk about prioritizing personalization and consumer preferences in marketing, best approaches to email marketing, and the explosive impact of Buc-ee’s branding. 

Jose Villa, the President & Chief Strategy Officer at Sensis and Chair of the Hispanic Marketing Council, shares his thoughts on Multicultural marketing - where marketers are spending and where consumers are shopping when fear and uncertainty take precedence.

In this episode, Madeline Evans, the Marketing Manager at Setup, interviews Jenny Reineck, the Social Media Manager at NCR Voyix, to talk about how curiosity led her to a role in marketing, the benefits of AI in B2B marketing, brands who shine on social media, and more. 

When we first featured Andrea Arnold in 2021 for our Women in Marketing Series, now Senior Manager, Thought Leadership & Content Strategy at Eaton, her perspective reflected a creative marketer with a strong strategic instinct and a clear belief in the power of story.

Back then, she shared, “At the end of the day, we are all compelled by the story of the product or service, whether at the business level or personal level.” Years later, Andrea’s perspective has expanded alongside an industry that now demands more speed, more systems, and more discernment.

The Setup Women in Marketing series spotlights incredible leaders making an impact across the industry. When we first featured Vanessa Jasinski, VP of Marketing at YES! Communities, her perspective centered on people. That belief anchored her approach to marketing in 2021 when we first interviewed her and still does today five years later. But as the industry has rapidly evolved, so has the way she applies that mindset.