Dear Marketing Agencies: “The cobbler’s kids have no shoes” is no longer a valid excuse for a poor agency positioning strategy. How can potential clients to have faith in an agency’s ability to market their brand if that agency cannot even market itself?
Marketing agencies face countless barriers to growth… and positioning is often one of the most important and most overlooked of these barriers. According to Forrester, 62% of B2B buyers say they can finalize a vendor list based solely on digital content. An agency who does not prioritize positioning risks not even making it to the decision process.
Survival of the fittest means learning to adapt to the world around you. The marketing field is evolving constantly. Back in the day, marketing relied on gut feelings. Later, it relied on “vanity metrics.” Now, with the help of advanced technology, analytics has given marketers the necessary knowledge to inform marketing strategy.
But...marketers need to educate and keep themselves up to date on these changes, or else, the marketer risks getting left behind.
How can marketers continue their marketing education and why is it important to do so?
From sales, to product design, to innovation, to finance, to technology, and even to HR - marketing touches virtually every department within the organization and drives each department toward its goals.
In order to do this, however, leaders in the organization need to understand the value of marketing. If CMOs position and communicate themselves better, then progress can be made.
How can CMOs prove their value to not only the C-suite, but the company as a whole?
Interns are much more than their popular coffee-fetching stereotypes. Tiffany Ujjin, Sales and Marketing intern at Setup, shares her perspective about optimizing and utilizing interns and how to improve internship programs.
In 2018, Amazon sold over 100 million products on Prime Day, a 60% increase in sales from the previous year. Prime Day has grown immensely, beckoning retail giants like Walmart, Target, and eBay to create their own take on the summer sale.
How has this holiday transformed over the years and what lessons can your brand take away?
Stranger Things, the retro sci-fi sensation on Netflix, immerses audiences in the 80’s throughout the show with it’s entire aesthetic, down to the soundtrack. The viewer is not only engaged by the captivating story, but by the presence of all things 80’s - but what can marketers take away from this pop culture phenomenon?
At the end of the day, the consumer is the one who keeps a company in business - so, their voice is important. Give consumers the ability to speak candidly and openly to the business without any barriers by offering them a survey.
Surveying customers can uncover unknown insights that will lead to better, more efficient procedures. We’ve selected a handful of survey tools that could possibly improve your customer’s experience over time:
Improv is an art form present in everyday life. From jazz musicians following a riff, to a nervous boyfriend reviewing topics to discuss with his girlfriend’s parents - improv is everywhere. But how is this silly storytelling tool of make believe relevant to marketers?
Mastering the ability to think on one’s feet makes any situation easier - especially in marketing. Whether working in customer service, a pitching environment, social media marketing, or on a team - marketers who purposefully or subconsciously employ some of the foundational pillars of improv will undoubtedly find more success connecting with their consumers.
Companies who track their Net Performance Score (NPS) and measure success based on the client’s input are more likely to improve and increase customer satisfaction. Surveys are a great tool to give the customer a voice and listen to the customer’s needs to provide the quantitative metrics to leverage change within a company.