Setup Blog

Atlanta’s World Cup moment is here, and arriving at a time when sports, entertainment, tourism, and brand storytelling are increasingly overlapping. This is a significant marketing opportunity for everyone ranging from official brand sponsorships to local venues, neighborhoods, and cultural institutions to shape the visitor experience. How are marketers showing up and how should they?

Setup is expanding its private agency network to help brands find better-fit marketing agency partners and give qualified agencies clearer paths through Setup Certified, Agency Assessment, and Sustainable Pipeline.

Setup CEO + Founder, Joe Koufman, sat down with Thomas Winstanley, the EVP and General Manager at Edible Brands who is more specifically focused on edibles.com within Edible Brands. Winstanley shared how his failures led to his greatest success, the importance of a strong foundation, his favorite brand is a pencil, and more. 

The Devil Wears Prada 2 marketing campaign turned talk into tickets by partnering with the right brands, staying on theme, and harnessing nostalgia. What can you take away from this massive movie success?

Setup CEO + Founder, Joe Koufman, sat down with Francesco Federico, the Chief Marketing Officer at S&P Global, to talk about leadership, integrity, curiosity, brand admiration, and the lessons he has learned from marketing across both consumer and B2B environments.

Our 2026 Case Study Showcase on Thursday, May 14, 2026 gave our agency partners the chance to showcase how they think, solve problems, and deliver results, and it gave client-side marketers the chance to ask questions, rank their favorites, and discover new ways of thinking and approaching strategies. 

In less than 90 minutes, attendees experienced a fast-moving lineup of creative breakthroughs, AI-enabled solutions, behaviorally informed campaigns, brand trust strategies, and measurable business outcomes.

The Atlanta Integrated Marketing Summit (AIMS) is a half-day event that brings Atlanta’s vibrant marketing community together to turn inspiration into action, build meaningful connections, and spotlight incredible industry leaders. We are excited to announce our first speaker of our growing lineup, Khalilah Cooper at Chick-fil-A. In this blog, she shares a sneak peek about her topic and conversation she will have with us at AIMS on October 8th at SCADshow.

The Marketing Mindset series highlights the specialists, strategists, media managers, creatives, and operators who are making the magic happen on the ground floor every day.

In this episode, Madeline Evans, the Marketing Manager at Setup, interviews Mark Yosick, the Senior Director of Marketing for Surgical at MiMedx to talk about creativity, 

Setup CEO + Founder, Joe Koufman, sat down with Stefano Marrone, the Chief Marketing Officer of Siebert Financial, to talk about creating processes, being both left and right brain, creative brands, and more.