Setup Blog

Retail marketing is entering a new era where value, trust, and operational excellence matter more than volume, visibility, and trend-chasing. As shopper expectations evolve, smart retail marketers are embracing personalization, AI, and brand positioning that aligns with customer values. We spoke with Kaylin Staub, the Chief Marketing Officer at SupplyHouse, and a leader we believe to be leading the pack in these efforts. Check out her interview.

In the midst of change and new tech, Marti Walsh, VP of Customer Experience and Marketing at Kimberly-Clark Professional, brings us back to what really matters: showing up with purpose. In this conversation with Setup, she shares how her team builds trust through consistent omnichannel messaging, thoughtful use of AI, and a commitment to authenticity that connects with real people.

Media is about delivering results that are meaningful. Your strategy should be about more than impressions. But with siloed data and rising expectations, it's hard to prioritize meaning under pressure to perform. 

That’s why we’ve brought together three powerful blogs filled with insights from industry experts at the top of their media game to help you rethink your media planning, simplify execution, and activate smarter strategies that drive growth.

“Data-driven” marketing is about proactively leveraging insights to make strategic decisions. But what defines a truly data-driven media approach?

Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results.

But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?

Marketers today juggle numerous platforms, overwhelming data, and competing internal demands, creating a complex media landscape that clouds performance clarity. What drives this complexity, and how can brands effectively navigate it?

Today’s marketers face immense pressure to justify media spend and measure tangible impact. But fragmented data, inadequate tracking, and unclear KPIs often cloud visibility. How can brands build smarter strategies that truly connect media spend to real business outcomes?

At Setup, we don’t just listen, we track patterns, analyze them, and come up with solutions to assist marketers with their challenges. Every year, our Marketing Relationship Survey gathers insights from brand and agency marketers to identify the core challenges, shifts, and opportunities in the client–agency relationship. These aren’t hypotheticals; they’re real-time questions marketing leaders are actively asking. And your answers help drive the industry's evolution.

Every few years, we revisit the Health and Wellness space to track major shifts. Since the pandemic, the industry has made significant strides to meet evolving consumer demands and expectations. 

We spoke with Mark Yosick, Senior Marketing Director, Surgical at MIMEDX, about his experience in the space, the challenges he’s faced, and the trends he sees shaping the future.

In the last five years, the health and wellness industry has experienced a significant transformation, from personalized nutrition, to the rise of telehealth, to a growing emphasis on marketing transparency. The consumer is becoming more integral in everyday decisions across all industries. 

What has changed and what is continuing to take priority in today’s health and wellness sector?