SPARKsouth, is an annual conference designed to connect college students with digital marketing professionals who can help highlight different paths to digital marketing careers. This year’s event was sponsored by Nebo Agency, the University of Georgia’s Terry College of Business, Setup™, Simpli.fi, and 22squared.
The conference exposes attendees to multiple marketing career paths by offering three distinct conference tracks - brand, agency, and entrepreneur - with a career development break out room. An entire day dedicated to mentoring and developing students’ professional skills and mindsets, SPARKsouth gives marketers at every level the opportunity to connect.
As marketing matchmakers, Setup is often asked how agency leaders can best position their agency for growth.
We recommend to start by 1) differentiating your agency’s positioning, then 2) build a culture of business development where the business development team encourages growth, and 3) invest in the tools that prepare the agency for success.
While leads that come from referrals are the best, they are not scalable. At the end of the day, agencies need to generate leads, create a sustainable pipeline, then nurture that pipeline to convert the leads into clients.
Some people are usually ecstatic about the return of seasonal items because it brings a sense of familiarity and celebration. Shall we remind you of the pumpkin-spice craze that marketers have definitely embraced in every product (including spam)?
Others, however, feel bombarded by the overly seasonal activity especially when Valentine’s Day decorations are popping up as soon as the New Year ends.
Marketers will embrace any trend if it means attention - this is why there are a number of unofficial holidays. Do consumers care about these holidays? How should brands integrate seasonal marketing into their overall marketing strategy?
Netflix got its start in 1997 as a DVD mailing service. Little did we know, it was a game changer, growing into an entire industry that involves mass corporations like Amazon and Disney. Now, Disney, Warner Media, and NBC are all introducing their own video streaming platforms, making 2019 the year of video streaming services.
If you took a marketing class, then there’s no doubt you know the “P’s of Marketing” - Product, Price, Place, Promotion, Packaging, Positioning, and People.
Here is how the leaders of the video streaming services are applyng the P’s and what you can takeaway:
Marketers are famously known for hopping on every hot trend. In the past few years, however, the potential value of advertising in the electronic sports market - an industry that has been around since the 80’s - has skyrocketed. For many marketers, they are actually late to the game.
According to NJ Games, esport viewer audiences will grow to 557 million by 2021. That’s almost a 50% increase in just two years. Since esports provides visibility to an untapped market, it may very well be the next big advertising channel for marketers.
Most people are fearful of new business opportunities because they equate new business with additional work on top of their “day jobs.” Long nights and weekends are regular occurrences for agency teams pursuing a hot new client.
How can business leaders turn the inevitable groans that occur when the business development team shows up with a new opportunity?