As marketing matchmakers, Setup is often asked how agency leaders can best position their agency for growth.
We recommend to start by 1) differentiating your agency’s positioning, then 2) build a culture of business development where the business development team encourages growth, and 3) invest in the tools that prepare the agency for success.
While leads that come from referrals are the best, they are not scalable. At the end of the day, agencies need to generate leads, create a sustainable pipeline, then nurture that pipeline to convert the leads into clients.
Some people are usually ecstatic about the return of seasonal items because it brings a sense of familiarity and celebration. Shall we remind you of the pumpkin-spice craze that marketers have definitely embraced in every product (including spam)?
Others, however, feel bombarded by the overly seasonal activity especially when Valentine’s Day decorations are popping up as soon as the New Year ends.
Marketers will embrace any trend if it means attention - this is why there are a number of unofficial holidays. Do consumers care about these holidays? How should brands integrate seasonal marketing into their overall marketing strategy?
Netflix got its start in 1997 as a DVD mailing service. Little did we know, it was a game changer, growing into an entire industry that involves mass corporations like Amazon and Disney. Now, Disney, Warner Media, and NBC are all introducing their own video streaming platforms, making 2019 the year of video streaming services.
If you took a marketing class, then there’s no doubt you know the “P’s of Marketing” - Product, Price, Place, Promotion, Packaging, Positioning, and People.
Here is how the leaders of the video streaming services are applyng the P’s and what you can takeaway:
Marketers are famously known for hopping on every hot trend. In the past few years, however, the potential value of advertising in the electronic sports market - an industry that has been around since the 80’s - has skyrocketed. For many marketers, they are actually late to the game.
According to NJ Games, esport viewer audiences will grow to 557 million by 2021. That’s almost a 50% increase in just two years. Since esports provides visibility to an untapped market, it may very well be the next big advertising channel for marketers.
Most people are fearful of new business opportunities because they equate new business with additional work on top of their “day jobs.” Long nights and weekends are regular occurrences for agency teams pursuing a hot new client.
How can business leaders turn the inevitable groans that occur when the business development team shows up with a new opportunity?
Although the convenience and logistical advantage of ecommerce has sparked concern about whether or not physical stores have a chance in the future of retail, the U.S. Department of Commerce’s quarterly report on ecommerce sales tells a different story. The world may be turning digital, but 90% of retail sales take place offline. People want what they want right away… and that’s one of the main advantages of brick-and-mortar stores.
There is a reason Jeff Bezos invested in Amazon Go stores and purchased Whole Foods - retail is not going extinct, it’s evolving.
What’s new today is old tomorrow. The world is changing, but that’s no surprise to marketers. Marketing agencies typically advertise themselves as “innovators” - they’re the front runners of the creative space and latest tech. With ever increasing technological advancements in facial recognition, geo-fencing, or even supermarket robot assistance, marketing agencies need to continuously innovate to stay ahead of the game.
So where are marketing agencies primarily innovating?
The #MarketersBreakfast by Setup focuses on nurturing and connecting marketing leaders in the community. Marketing is an ever-changing landscape, however, so the Setup #MarketersBreakfast covers an array of topics and marketing pain points. This quarter’s theme focused on Show + Tell - inviting six marketing leaders from different industries - The Coca-Cola Company, Salesforce, Atlanta Braves, ParkMobile, High Museum of Art, and the Metro Atlanta Chamber - to present and share a recent successful marketing initiative.