Posts tagged Marketing Agency Relationship
The Different Types of Marketing Agencies

There are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them.

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Agencies Are From Mars, and Marketers are from Venus

Agencies and brands come from different worlds so they have a complicated relationship, but it doesn’t have to be. AgencySparks works as the bridge, connecting and matchmaking agencies with brands. Here are some resources to ensure a healthy relationship between the two.

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