Posts tagged Marketing Agency Relationship
What Do Clients Look for in Marketing Agencies?

At Setup, we live in the world between marketing agencies and brands, connecting the two and consulting them on how to work effectively together. In any partnership, it’s important to understand and articulate the expectations one group has of another.

The following list includes five notable traits marketing leaders from Great Clips, Atlanta Hawks, Randstad, CrowdStreet, and NCR expect from their marketing agency partners.

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Building Chemistry in the Agency-Client Relationship

What we know from love in movies and real life is that chemistry cannot be manufactured or taught. However, since marketing is a human-to-human business, and it is more effective for brands to select the right partner the first time, brand and agency representatives can learn to invest in people and develop objectives to form better partnerships.

Here are the steps to developing chemistry in a business partnership:

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The Different Types of Marketing Agencies

There are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them.

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5 Discussions Worth Having with Your Marketing Agency

Marketing is all about communication, which is why the often-disconnected Agency-Client relationship is so paradoxical. Without a doubt, there’s culpability on both sides of the equation, but, like most breakups, a lack of communicating needs is often the reason for an ending.

Clients can take action to prevent this kind of disconnect, and it all starts with working on improving your communication!

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Agencies Are From Mars, and Marketers are from Venus

Agencies and brands come from different worlds so they have a complicated relationship, but it doesn’t have to be. Setup works as the bridge, connecting and matchmaking agencies with brands. Here are some resources to ensure a healthy relationship between the two.

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The Dysfunctional Agency-Client Relationship

When it comes to those working in the creative communications, advertising, marketing, and related fields, there is no better place to discuss agency-client relationships than at the Cannes Lions International Festival of Creativity global event. “The Naked Truth” explored themes from the Agency-Client relationship which brought to light the themes we explore through our Agency Assessment process.

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