Posts tagged brand themes
Mascot, Spokesperson, or Theme? How to Bring your Marketing Stories to Life
Mascot, Spokesperson, or Theme? How to Bring your Marketing Stories to Life

Marketers tell stories to differentiate their brands from the competition, increase audience engagement, and to bring the brand to life. Since humans are emotional beings, consumers will, most likely, eat up a good brand story. Facts and figures will gain the consumer’s trust, but an entertaining story that moves the consumer to care about the brand leads to trust in addition to loyalty…

Read More
Marketing Industry/TrendsSetup - marketing matchmakerssuit, costume, college, graduate, economy, job market, unskilled, labor, person, teenager, character, isolated, white background, overqualified, unhappy, disappointment, bird, humor, dressed up, animal, fictional, beak, red, Chicken Little, design element, blank space, mascot, hat, chicken, suit, costume, college, graduate, economy, job market, unskilled, labor, person, man, male, teenager, young adult, character, isolated, white background, overqualified, unhappy, disappointment, bird, humor, funny, dressed up, animal, fictional, beak, yellow, red, design element, blank space, mascot, mortarboard, hat, marketing, marketing strategy, marketing mascot, brand, brand marketing, brand spokesperson, influencer, social influencer, spokesperson, brand theme, brand themes, storytelling, brand story, brand storytellingComment
The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

Read More
Marketing Industry/TrendsSetup - marketing matchmakersHubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment