Posts tagged New Years
Celebrating the New Year - Marketing Style

Whether it was underestimating the budget, having a lack of process, or missing the mark on campaigns...marketers could definitely do better in this next year. It’s time to set some solid resolutions and work towards achieving them in 2019.

New Year's resolutions typically include exercising, cleaning, eating healthy, being more active, and focusing on self. The following tips put a marketing spin on the usual New Year’s resolutions to help marketers make the epic, game-changing moves for their brand in 2019.

Read More
#MarketersBreakfast - New Year, New Marketing Initiatives

AgencySparks is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, AgencySparks hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.

This quarter, the breakfast served as a reflection of 2018 marketing efforts. The discussion, lead by attendees from agency partners and brands like Coca-Cola, The Home Depot, Amazon Web Services, Red Bull, and ParkMobile, evolved from 2018 lessons to notable marketing trends.

Read More
5 Tips to Prepare Marketers for an Annual Performance Review

Whether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.

This is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?

Here are five tips to keep in mind when preparing for an annual performance review…

Read More
Why Brands Pounce on Real-time Marketing

Real-time marketing or reactive marketing is “off the cuff,” “on the fly,” or spontaneous, “unplanned” responses to a particular time or event. Often, whenever “real-time marketing” is brought up, marketers will reference the infamous Oreo “Oreo's Super Bowl Tweet: 'You Can Still Dunk In The Dark'” incident that occurred when the lights went out during Super Bowl XLVII in New Orleans.

What does your brand’s marketing team need to know about real-time marketing and how can you best take advantage of every opportunity?

Read More
Overcoming the Fear of Planning a Marketing Budget

Budgeting season doesn’t have to be scary! AgencySparks spoke with Paige Farrow, the Senior Director of Marketing at Char-Broil, about the challenges or “fears” marketers face when planning a marketing budget and how marketers can best prepare for marketing costs and spending.

Read More
The Do’s and Don’ts of the RFP Process

When clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).

Here are the Do’s and Dont’s to making a RFP successful…

Read More
Pursuing Content Marketing: How Brands Act as Media Companies

Why do brands like Red Bull have a massive presence around the world? Why do some consumers have immense loyalty to Coca-Cola? Because these brands stand out. These brands do not just sell products, they are also media companies.

Increasingly, consumers are looking to brands for education or entertainment. To succeed in the long term, consumer goods companies must provide value as a media company and not just as an advertiser.

Read More
Perfect Interview Questions to Fill Empty Marketing Roles

Hiring a new candidate for a marketing role can be challenging. Sourcing qualified candidates and then assessing both their capabilities and compatibility with the team can be difficult. It is imperative to ask the right questions to ensure that the person is the best fit.

AgencySparks provides essential questions hiring leaders need to ask when hiring a new marketing candidate.

Read More
Marketers Can Predict the Future and it is Wild

Predictive marketing improves the brand-consumer relationship. Since the digital age has sped up processes, consumers expect personalized products that are instantly delivered.  

How does predictive marketing help the marketer?

Read More
The Marketing Budget - Where Marketers Go Wrong & How to Get it Right

Creating a marketing budget is not always a simple task. Many marketers pigeon hole themselves by narrowly focusing on the previous year’s plan and ignoring potential new sales goals and opportunities. It is also particularly difficult to map out a budget plan when brand awareness and impressions are not concrete numbers. Use this guide and free budgeting template to ease planning.

Read More