While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.
Read MoreWhen it comes to the summer season, marketing students look for full-time jobs or internship opportunities...and companies methodically craft their job descriptions with hopes of attracting top talent.
What qualities make up a good intern candidate? How does a company simplify the search and interview process? There is so much to consider when looking for an intern prospect…let Setup™ guide you.
Read MoreMatchmaking between brands and agencies has always been our bread and butter… but we are often asked for help filling marketing job openings or connecting marketers with potential jobs. In one sense, we have always been amateur recruiters, so it is time to formalize the offering.
To fulfill our promise to brands as a go-to marketing resource, Setup is now offering recruiting as a service.
Read MoreJust like how a marching band has multiple sections to sound good, a marketing agency has multiple departments to function properly. Navigating the different roles and purposes of each department can get confusing and overwhelming, however.
Here is a simple breakdown of some typical agency departments (and the roles within) for those interested in working in/for a marketing or advertising agency.
Read MoreWhether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.
This is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?
Here are five tips to keep in mind when preparing for an annual performance review…
Read MoreBetween the APIs, ROIs, and BOPUS mumbo jumbo, there is a lot going on in the marketing world. But instead of saying TTYL (talk to you later) and leaving you guessing about these mysterious phrases, we are here to demystify the masses.
Here are the most important acronyms you need to know in the agency world.
Read MoreMove over millennials, Generation Z has taken flight and, by 2020, will be half the population with 40% of the purchasing power. At the risk of falling behind, marketers must learn everything that is important about the powerful consumer that is Generation Z.
Read MoreRemember Mad Men? Well, it’s time to forget it because CMOs no longer rely on “gut feeling.” Since data is more accessible and consumers are at the forefront of decision making, the role of CMO is more important than ever before. The CMOs’ understanding of consumer data and interpretation of analytics makes the Chief Marketing Officer one of the most vital members in the Chief Executive Suite.
Read MoreHow can companies leverage the experience and skills of employees when there is a distinct age/experience gap between the two? Growing up in different times in different generations can lead to barriers in a workplace. With purposeful communication and teamwork, however, forces can unite to create good work.
Read MoreHiring a new candidate for a marketing role can be challenging. Sourcing qualified candidates and then assessing both their capabilities and compatibility with the team can be difficult. It is imperative to ask the right questions to ensure that the person is the best fit.
Setup™ provides essential questions hiring leaders need to ask when hiring a new marketing candidate.
Read MoreThe truth? There is no “typical” background for marketing. While some believe the foundation of great marketing is creativity, the reality is that creativity without strategy can be useless. The most successful marketers have a personality profile with a healthy balance of left-brained and right-brained thinking.
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