Posts tagged marketing
Social Media Day | The Power of Social Media in 2020
Social Media Day | The Power of Social Media in 2020

The evolution of social media has defined generations. Just like older generations grew up knowing the same references from Ed Sullivan, Johnny Carson, or Cheers - Millennials and Generation Z are quoting references from vines and memes, and now, TikTok to one another.

Over the past few months, social media’s importance has grown and has even taken a different tone in 2020.

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Marketing Industry/TrendsSetup - marketing matchmakerssocial media, social media marketing, marketing, generation z, millennialsComment
Mascot, Spokesperson, or Theme? How to Bring your Marketing Stories to Life
Mascot, Spokesperson, or Theme? How to Bring your Marketing Stories to Life

Marketers tell stories to differentiate their brands from the competition, increase audience engagement, and to bring the brand to life. Since humans are emotional beings, consumers will, most likely, eat up a good brand story. Facts and figures will gain the consumer’s trust, but an entertaining story that moves the consumer to care about the brand leads to trust in addition to loyalty…

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Marketing Industry/TrendsSetup - marketing matchmakerssuit, costume, college, graduate, economy, job market, unskilled, labor, person, teenager, character, isolated, white background, overqualified, unhappy, disappointment, bird, humor, dressed up, animal, fictional, beak, red, Chicken Little, design element, blank space, mascot, hat, chicken, suit, costume, college, graduate, economy, job market, unskilled, labor, person, man, male, teenager, young adult, character, isolated, white background, overqualified, unhappy, disappointment, bird, humor, funny, dressed up, animal, fictional, beak, yellow, red, design element, blank space, mascot, mortarboard, hat, marketing, marketing strategy, marketing mascot, brand, brand marketing, brand spokesperson, influencer, social influencer, spokesperson, brand theme, brand themes, storytelling, brand story, brand storytellingComment
"Fully Invested" Podcast Features Setup</strong> CEO - Joe Koufman
"Fully Invested" Podcast Features Setup CEO - Joe Koufman
PressSetup - marketing matchmakersmarketing, joe koufman, agencysparks, agency, find the right agency, marketing needs, b2b, b2c, positive marketing roi, digital marketing, in-house, outsource, business owner, finding the right agency, marketing message, specialist agency, traditional marketing, best practices from a sales and marketing perspective, budget authority need timeline, podcast, fully invested podcast, western reserve partners, david marianoComment
3 Lessons Marketers Could Learn from TEDxPeachtree 2016
3 Lessons Marketers Could Learn from TEDxPeachtree 2016
Setup News/EventsSetup - marketing matchmakersTEDxPeachtree 2016, marketing, remarkable ideas, AgencySparks, Jacqui Chew, together, we. humans., reset. rethink., systems, expereinces, marketing essentials, B2B, B2C, lessons for marketers, marketing lessons, selling ideas, context, key takeaway for marketers, lead with a story, follow with the data, keep it simple, we're better together, develop the strategy first, segmentation, break it down, emily bianchi, how money affects social ties, what we know about psychology is wrong, steven platek, Re-creating the way we think, animesh koratana, What if behavior could be influenced by virtual reality, barbara rothbaum, How to restore trust in the government, rohit malhotra, workplaces fit for humans, moe carrick, let's talk about gender, anneliese singh, LGBTQ, making government relevant; it's not what you think, eloisa klementich, Why listen to the ocean's voices, christopher Clark, Chernobyl, Chernobyl 30 years later, jim beasley, A finer madness, peter maeck, finding my truth: it's a question of faith, brett trapp, a space that inspired a community, kathleen baumgardner, ripple effects of artistic interventions, beth malone, refugee, dishwasher, cardiologist, heval mohamed kelli, refugee advocate, challenging the status quo, marketing department's tactical approach, empathy, personally accountableComment
The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

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Marketing Industry/TrendsSetup - marketing matchmakersHubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment
Oh, The Things We'll Do To Win New Business

Our goal is to completely bypass the brutal RFP process, because it’s the worst... for everyone. If you must conduct a RFP, make sure you've got a handle on exactly what you want from a potential agency partner so you're not wasting anyone's time, money, and resources. We provide a free RFP template and guide to assist you.

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Marketing Industry/TrendsSetup - marketing matchmakersagency pet peeves, Agency Dilemma, agency selection process, agency vetting and review, agency-client relationship, agency selection, agency match, agency investments, RFP alternative, pitch process, sales, marketingComment