The Importance of Communicating the CMO Role to the C-suite

Remember Mad Men? Well, it’s time to forget it because CMOs no longer rely on “gut feeling.” Since data is more accessible and consumers are at the forefront of decision making, the role of CMO is more important than ever before. The CMOs’ understanding of consumer data and interpretation of analytics makes the Chief Marketing Officer one of the most vital members in the Chief Executive Suite.

Marketers Can Predict the Future and it is Wild

Predictive marketing improves the brand-consumer relationship. Since the digital age has sped up processes, consumers expect personalized products that are instantly delivered.

How does predictive marketing help the marketer?

Marketing Industry/TrendsSetup - marketing matchmakersFebruary 21, 2018predictive marketing, predictive analytics, analytics, big data, small data, predictions, marketing personas, personalized, importance of marketing, New Years, data, InnovationComment

The 4 'A's of Marketing to Different Personality Types

Understanding the four primary personality types can provide marketers with an understanding of consumer tendencies, how to reach them, and their receptivity of a campaign. Segmenting and thoroughly knowing the audience helps personalize content and create engagement and purpose with every single interaction.

Learn the different types of personality types and their strengths and weaknesses.

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersSeptember 5, 2017marketing essentials, personality traits that every marketer should have, personality profile, marketing content, marketing strategy, segmentation, market segmentation, popular, importance of marketing, New Years, MarketingComment

A How-to Guide to Writing the Perfect Marketing Brief

A solid brief can make or break a marketing campaign. The brief provides a solid foundation to ensure that an internal or external team is aligned to execute the strategy. Follow the steps and download our free and comprehensive marketing brief to align your brand’s processes.

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Can Anyone be a Marketer?

The truth? There is no “typical” background for marketing. While some believe the foundation of great marketing is creativity, the reality is that creativity without strategy can be useless. The most successful marketers have a personality profile with a healthy balance of left-brained and right-brained thinking.

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The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

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