A call for marketers and agencies to participate in the 2025 Marketing Relationship Survey, before it’s too late.
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On November 19, 2025, Atlanta’s vibrant marketing community united under one roof for the first-ever Atlanta Integrated Marketing Summit (AIMS) — a remarkable experience that turned inspiration into action, focused on meaningful connections, and highlighted incredible leaders from UPS, Kellanova, Edible Brands, and Papa Johns who are actively pushing the industry forward.
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Explore the denim duel between AE’s Sydney Sweeney campaign and Gap’s Milkshake-fueled comeback—and what marketers can learn.
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Most agency searches begin with urgency: a priority shift, a launch date appears, and suddenly, you’re writing an RFP at midnight. In that scramble, you invite too many firms, ask the wrong questions, and end up choosing based on pitch theater instead of day-to-day fit. The fix isn’t a better RFP template. It’s time - specifically, the time you spend getting to know agencies before you need one.
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“Data-driven” marketing is about proactively leveraging insights to make strategic decisions. But what defines a truly data-driven media approach?
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If your media strategy feels tangled and unclear, you’re not alone. Here’s how smart brands are simplifying the chaos and getting real results.
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Whether you’re managing campaigns for a national brand, a franchise QSR, or a B2B tech company, the challenge is the same: how do you build smarter media strategies that actually tie back to real business outcomes? We spoke with top experts from Sagepath, Goodway Group, and Look Listen to dig into what’s working, what’s changing, and where media performance and analytics are headed next.
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Media is about delivering results that are meaningful. Your strategy should be about more than impressions. But with siloed data and rising expectations, it's hard to prioritize meaning under pressure to perform.
That’s why we’ve brought together three powerful blogs filled with insights from industry experts at the top of their media game to help you rethink your media planning, simplify execution, and activate smarter strategies that drive growth.
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“Data-driven” marketing is about proactively leveraging insights to make strategic decisions. But what defines a truly data-driven media approach?
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Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results.
But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?
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Marketers today juggle numerous platforms, overwhelming data, and competing internal demands, creating a complex media landscape that clouds performance clarity. What drives this complexity, and how can brands effectively navigate it?
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Today’s marketers face immense pressure to justify media spend and measure tangible impact. But fragmented data, inadequate tracking, and unclear KPIs often cloud visibility. How can brands build smarter strategies that truly connect media spend to real business outcomes?
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