Marketers spend significant time building their technology stacks, measurement frameworks, agency rosters, and professional skill sets forgetting that their network is just as important as any skill. The people you know can become sources of perspective, collaborators, hires, mentors, agency partners, sounding boards, customers, and future opportunities. That’s why Setup created AIMS. We wanted to connect more marketers and make those connections meaningful.
Read MoreSetup’s eighth annual Marketing Relationship Survey explores how brand needs and agency services have evolved over time. From content, social, and PR to web development, media, CRM, and specialized capabilities, the findings show how shifting market conditions change what brands need from agency partners—and where agencies have the greatest opportunity to provide value.
Read MoreWhy do clients end agency relationships?
We ask this every year in the Setup Marketing Relationship Survey and the answer has changed over time, but the data points to a larger theme: clients rarely leave simply because of circumstances outside an agency’s control. The agency plays more of a part with the departure than they may realize.
Read MoreThanks to AI, marketers are creating more content, more quickly, and with fewer resources. A single brief can become a blog, email, social post, video script, and dozens of personalized variations in a fraction of the time it once required.
But producing more content does not necessarily make a brand more distinctive, credible, or visible…or the quality of that content good. This article explores how marketers can determine when to utilize AI and also how to get noticed by consumers.
Read MoreSometimes the best creative is born through limitations, red tape, and censorship. This blog explores how different brands like Levi’s and Coor’s Light navigate structure and rise to the occasion.
Read MoreAtlanta’s World Cup moment is here, and arriving at a time when sports, entertainment, tourism, and brand storytelling are increasingly overlapping. This is a significant marketing opportunity for everyone ranging from official brand sponsorships to local venues, neighborhoods, and cultural institutions to shape the visitor experience. How are marketers showing up and how should they?
Read MoreThe Devil Wears Prada 2 marketing campaign turned talk into tickets by partnering with the right brands, staying on theme, and harnessing nostalgia. What can you take away from this massive movie success?
Read MoreThe brands that win this moment will not be the ones that simply attach themselves to the World Cup. They will be the ones that help people remember how Atlanta made them feel.
Read MoreThe Atlanta Integrated Marketing Summit (AIMS) is a half-day event that brings Atlanta’s vibrant marketing community together to turn inspiration into action, build meaningful connections, and spotlight incredible industry leaders. We are excited to announce our first speaker of our growing lineup, Khalilah Cooper at Chick-fil-A. In this blog, she shares a sneak peek about her topic and conversation she will have with us at AIMS on October 8th at SCADshow.
Read MoreMarketing is no longer just competing with other marketing, marketing is competing to stay relevant amongst entertainment itself and to become more integrated instead of disruptive. Audiences are comparing campaigns to more than just another commercial, they are comparing your ad to everything else — what they watched, played, streamed, attended, or shared this week. How can marketers become entertainers?
Read MoreJose Villa, the President & Chief Strategy Officer at Sensis and Chair of the Hispanic Marketing Council, shares his thoughts on Multicultural marketing - where marketers are spending and where consumers are shopping when fear and uncertainty take precedence.
Read MoreAt Setup, we sit in the middle of these relationships every day. We see what happens when a client sets an agency partnership up to win and what happens when they accidentally set it up to fail. So if you want better work, better chemistry, and better results, here are the most common “client behaviors” that signal trouble, plus what to do instead.
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