Posts tagged traditional marketing
The Case for Traditional Media Marketing
The Case for Traditional Media Marketing

Traditional media is often overlooked or “on trial” for not being an effective marketing strategy. Since digital media is apparently easier, cheaper, and more accessible, advertising through traditional platforms like print or television have, consequently, decreased over the past decade.

Despite the flair and benefits of new media marketing, traditional marketing campaigns still have their place in a company’s marketing strategy.

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Marketing Industry/TrendsSetup - marketing matchmakerstraditional marketing, traditional media, new mediaComment
The Evolution and History of Content Marketing
The Evolution and History of Content Marketing
Marketing Industry/TrendsJoe Koufmancontent marketing, evolution of content marketing, social media, marketers, content marketing strategy, marketing inforgraphic, traditional marketing, one-to-one marketing, search enging, search engine, brands, audience, marketing campaign, target audience, shareable content, content strategy, content creation, content marketer, blog post, user-generated content, visual content, customers, create cotent, quality content, native advertising, content creator, valuable content, inbound marketingComment
"Fully Invested" Podcast Features Setup</strong> CEO - Joe Koufman
"Fully Invested" Podcast Features Setup CEO - Joe Koufman
PressSetup - marketing matchmakersmarketing, joe koufman, agencysparks, agency, find the right agency, marketing needs, b2b, b2c, positive marketing roi, digital marketing, in-house, outsource, business owner, finding the right agency, marketing message, specialist agency, traditional marketing, best practices from a sales and marketing perspective, budget authority need timeline, podcast, fully invested podcast, western reserve partners, david marianoComment
The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

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Marketing Industry/TrendsSetup - marketing matchmakersHubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment