What Marketers Can Learn from the TikTok Boom?

With the video capabilities of the beloved Vine platform, the sharing capabilities of Facebook, and the meme capabilities of Twitter, TikTok has other social platforms running scared (and even attempting to create worthy competitors like the failed Lasso and the upcoming Reels).

What can marketers learn about consumers from TikTok’s speedy rise?

Marketing Industry/TrendsSetup - marketing matchmakersAugust 4, 2020TikTok, social media, social media platformsComment

Social Media Day | The Power of Social Media in 2020

The evolution of social media has defined generations. Just like older generations grew up knowing the same references from Ed Sullivan, Johnny Carson, or Cheers - Millennials and Generation Z are quoting references from vines and memes, and now, TikTok to one another.

Over the past few months, social media’s importance has grown and has even taken a different tone in 2020.

Marketing Industry/TrendsSetup - marketing matchmakersJune 30, 2020social media, social media marketing, marketing, generation z, millennialsComment

Marketers Toolbox - Sendible VS SocialOomph

Sendible and SocialOomph are both social media management tools that help marketers become more productive. Depending on the project, social media platform, pricing, and features - a marketer may prefer one tool to another.

#MarketersToolboxSetup - marketing matchmakersSeptember 28, 2018social media, #MT - Productivity, #MT - Social Media, #MT - ComparisonComment

Marketers Toolbox - Wavve

Wavve helps audio creators such as podcasters, musicians, radio speakers, or interviewers share, promote, and market their content to social media through video.

#MarketersToolboxSetup - marketing matchmakersJuly 20, 2018audio, audio tool, podcast tools, podcast, engagement, social media, social content, #MT - Creative, #MT - MarketingComment

Marketers Toolbox - Video for Social

Biteable’s Video for Social tool is a social media tool that simplifies video content creation for marketers…

#MarketersToolboxSetup - marketing matchmakersJune 1, 2018video, video content, social media, social media content, social videos, social media coordinator, social media strategy, #MT - Marketing, #MT - Creative, #MT - Social MediaComment

Marketers Toolbox - ezGIF

ezGIF is a tool to easily and quickly make animated gifs for social media content...

#MarketersToolboxSetup - marketing matchmakersApril 20, 2018gif, social strategy, social media, social media content, content marketing, content strategy, #MT - Social MediaComment

Marketers Toolbox - Crello

Crello is a free tool for marketers to create customized and exciting animated content for social media...

#MarketersToolboxSetup - marketing matchmakersApril 13, 2018social media, design, graphic design, web design, social media management, social media marketing, social media contentComment

Marketing to Marketers

Because marketers know how much of marketing revolves around providing value at every stage of the customer journey, they also know how to sniff out gimmicks. When trying to build loyalty amongst marketers, know that a campaign with robust discount/reward system or a partnership with a useful external resource will almost always outperform the flashy campaign that lacks substance. If brands want to create loyalty within this segment, the marketing strategy needs to focus on building trust through transparency, engagement, and useful content.

Cracking the Code to Social Media

In the digital age, people rely on social media as a source of news, connection, and content sharing. Social media is not just for the consumer. Businesses have joined the playing field to take advantage of the wide popularity and low barrier of entry.

Not all types of social media are a perfect fit for every business and sometimes a company should not be represented on every platform. Some businesses should not be represented on social at all. Every company is different.

Marketing Industry/TrendsSetup - marketing matchmakersOctober 25, 2017social media managers, social media marketing strategy, social media, social media marketing, social media management, social media platforms, social platforms, SEOComment

Marketers Toolbox: Buffer

#MarketersToolboxMadeline EvansJuly 21, 2017social media, marketing tools, shareable content, social connection, multi-channel marketing, #MT - Social MediaComment

A Guide to Working Remotely

The rise of work-from-home office culture has completely disrupted people’s perception of traditional office environments. In this blog we break down the different types of work environments and how workers can assess their environment, schedule, structure, work-life balance, collaboration tools, etc. to determine their ideal setup.

The Evolution and History of Content Marketing

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