The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

Marketing Industry/TrendsSetup - marketing matchmakersJune 20, 2016HubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment

Marketing to Minimalists

Marketing Industry/TrendsMarch 28, 2016minimalism, consumer strategy, consumer groups, minimalist marketing, generational marketing, marketing to millennials, less is moreComment

Falling Into the Generational Marketing Gap

Marketing Industry/TrendsMarch 8, 2016marketing to millennials, Baby Boomers, Me Generation, #millennials, Generation X, Generation Y, youth marketing, generational marketing, consumer groups, consumer strategy, market segmentationComment

Navigation

For Brands

For Agencies