If you’re reading this, you’re at or striving to be at the VP level, so surely this isn’t your first rodeo…But every role, company, and process is different. Luckily, we’ve put together a helpful guide based on research and interviews with current and former VPMs for new Vice Presidents of Marketing to provide some structure in moments like these.
Read MoreCustom Agency Search is a growing part of Setup’s business, and we take pride in our ability to find and include the best, relevant agencies in a search for any client. We stay on the pulse of what’s happening in the agency space and on the marketing teams of client-side marketers. Throughout this process, we bring rigor and deep experience, and we aim to have everyone walk away from the process with a positive impression of each other.
Read MoreAfter years of lockdown, restrictions have alleviated and trade shows have returned. For some salespeople, this is an exciting chance for them to get out of the office and into the field, and for others this could trigger some anticipatory anxiety.
Regardless of where you fall on that spectrum, trade shows can be overwhelming and Setup can offer you tips on how to tackle a trade show in order to return to your company with qualified leads.
Read MoreSetup™ CEO - Joe Koufman published a series of blog posts designed to help #JobSeekers prepare for and find their perfect next position.
Read MoreThe average agency-client relationship lasts less than three years. Agency “breakups” generally happen when an advertising agency fails to communicate, respond, or provide results to their clients. However, sometimes clients stay with an underperforming agency. This is because hiring a new agency is a labor-intensive (and sometimes costly) process that involves countless pitches, endless planning, and tedious RFPs.
How can marketing leaders most effectively navigate evaluating their agency partners?
Read MoreThe chances a company can afford to hire a professional photographer every time a visual is needed for a graphic or ad design are slim. To counteract this, companies buy photo subscriptions for up to $500 for professional photos - something that may be out of the budget range for some marketers.
Fortunately, there are several free stock image tools for the social media managers, content creators, bloggers, graphic designers, and ad creators who need to design at a rapid pace but may lack a hefty marketing budget or photography experience.
Read MoreEverywhere you look there are award-winning tools that take the cake in helping creatives edit, create, and design graphic work…and then there are the little guys who may not be as “advanced” feature-wise but are just as effective.
With so many creative tools to choose from, we’ve selected a handful of free tools that are useful for minute, day-to-day tasks - check them out!
Read MoreOver the past few years AgencySparks has collected and reviewed marketing tools in a number of categories. From tools that help benefit social media efforts to tools that increase productivity, AgencySparks is on the case to help improve your life as a marketer.
With so many social media management tools to choose from, we’ve selected and reviewed a handful of stand-outs for you to consider!
Read MoreBetween the APIs, ROIs, and BOPUS mumbo jumbo, there is a lot going on in the marketing world. But instead of saying TTYL (talk to you later) and leaving you guessing about these mysterious phrases, we are here to demystify the masses.
Here are the most important acronyms you need to know in the agency world.
Read MoreIf a brand is considering hiring a marketing agency, it is important to set aside appropriate budget. Depending on the scope of needs, some financial plans are more necessary than others but, ultimately, it is up to the client and agency to decide how they will price fees during their agency-client partnership. Read more about the pros and cons of different compensation models in the agency-client relationship.
Read MoreHere at AgencySparks we think a lot about how brands and agencies connect with each other and subsequently work together. Before we make connections for brands/clients with potential agency partners, we like to understand the brand needs. Here are questions brands need to answer to understand their own needs and what they require from potential partners.
Read MoreHiring a new candidate for a marketing role can be challenging. Sourcing qualified candidates and then assessing both their capabilities and compatibility with the team can be difficult. It is imperative to ask the right questions to ensure that the person is the best fit.
Setup™ provides essential questions hiring leaders need to ask when hiring a new marketing candidate.
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