Posts in Marketing Resources
Talk the Talk: Mastering Workplace Communication + Collaboration

People overall are not feeling heard or understood. When that happens, team members don’t feel valued, and they usually leave a place of employment or end a partnership. We provide suggestions to improve culture, collaboration, and communication for marketing leaders, including our Team Building service.

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Helping Brands Find their Perfect Agency through Custom Marketing Agency Search

Custom Agency Search is a growing part of Setup’s business, and we take pride in our ability to find and include the best, relevant agencies in a search for any client. We stay on the pulse of what’s happening in the agency space and on the marketing teams of client-side marketers. Throughout this process, we bring rigor and deep experience, and we aim to have everyone walk away from the process with a positive impression of each other.

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Setup’s Declassified Trade Show Survival Guide

After years of lockdown, restrictions have alleviated and trade shows have returned. For some salespeople, this is an exciting chance for them to get out of the office and into the field, and for others this could trigger some anticipatory anxiety.

Regardless of where you fall on that spectrum, trade shows can be overwhelming and Setup can offer you tips on how to tackle a trade show in order to return to your company with qualified leads.

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How to Evaluate Your Agency Partner’s Performance

The average agency-client relationship lasts less than three years. Agency “breakups” generally happen when an advertising agency fails to communicate, respond, or provide results to their clients. However, sometimes clients stay with an underperforming agency. This is because hiring a new agency is a labor-intensive (and sometimes costly) process that involves countless pitches, endless planning, and tedious RFPs.

How can marketing leaders most effectively navigate evaluating their agency partners?

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#MarketersToolbox - Creative Tools to Add to Your Belt

Everywhere you look there are award-winning tools that take the cake in helping creatives edit, create, and design graphic work…and then there are the little guys who may not be as “advanced” feature-wise but are just as effective.

With so many creative tools to choose from, we’ve selected a handful of free tools that are useful for minute, day-to-day tasks - check them out!

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#MarketersToolbox - Top 5 Social Media Management Tools

Over the past few years AgencySparks has collected and reviewed marketing tools in a number of  categories. From tools that help benefit social media efforts to tools that increase productivity, AgencySparks is on the case to help improve your life as a marketer.

With so many social media management tools to choose from, we’ve selected and reviewed a handful of stand-outs for you to consider!

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CTA - SEO - PPC - WTF??? 16 Marketing Agency Acronyms You Need to Know

Between the APIs, ROIs, and BOPUS mumbo jumbo, there is a lot going on in the marketing world. But instead of saying TTYL (talk to you later) and leaving you guessing about these mysterious phrases, we are here to demystify the masses.

Here are the most important acronyms you need to know in the agency world.

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The Five Marketing Agency Compensation Models for Brands

If a brand is considering hiring a marketing agency, it is important to set aside appropriate budget. Depending on the scope of needs, some financial plans are more necessary than others but, ultimately, it is up to the client and agency to decide how they will price fees during their agency-client partnership. Read more about the pros and cons of different compensation models in the agency-client relationship.

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