The Capability Showcase gives viewers an exclusive look into the process and strategy behind developing a successful marketing campaign for established brands like Coca-Cola, Pampers, YouTube, and more.
Read MoreMarketing is all about communication, which is why the often-disconnected Agency-Client relationship is so paradoxical. Without a doubt, there’s culpability on both sides of the equation, but, like most breakups, a lack of communicating needs is often the reason for an ending.
Clients can take action to prevent this kind of disconnect, and it all starts with working on improving your communication!
Read MoreWhat brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.
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