Posts tagged direct marketing
The Effectiveness of Direct Mail Marketing

Remember the excitement when a letter arrived in the mail? Or a packaged box full of mysteries inside just waiting to be opened? Email and digital marketing is effective, but it is not the only method to reach consumers and generate leads.

While marketers may be concerned about the effectiveness of direct mail and whether or not they can properly track it or afford the costs, there is plenty of evidence to support this “traditional” marketing strategy.

What are the benefits of direct mail as part of a marketing strategy?

Read More
The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

Read More