Marketing to the Millennials of the Millennium

Marketing Industry/TrendsSetup - marketing matchmakersNovember 14, 2017marketing to millennials, #millennials, marketing essentials, persona marketing, retargeting, persona targeting, hierarchyComment

The Objective behind Marketing Objectives

Marketing Industry/TrendsMadeline EvansSeptember 26, 2017marketing essentials, objective, business objectives, SMART, strategy, strategic planning, Strategic plan, marketing campaign, New Years, first agency, MarketingComment

The 4 'A's of Marketing to Different Personality Types

Understanding the four primary personality types can provide marketers with an understanding of consumer tendencies, how to reach them, and their receptivity of a campaign. Segmenting and thoroughly knowing the audience helps personalize content and create engagement and purpose with every single interaction.

Learn the different types of personality types and their strengths and weaknesses.

S.U.P. Time to Focus on Simplistic Marketing

Marketing Industry/TrendsMadeline EvansAugust 15, 2017marketing essentials, marketing campaign, marketing content, SEOComment

Being An Empathetic Marketer Takes S.O.U.L.

Marketing ResourcesMadeline EvansJuly 25, 2017marketing essentials, marketing tools, empathy, relationships, important marketing resource, marketing continuing educationComment

A How-to Guide to Writing the Perfect Marketing Brief

A solid brief can make or break a marketing campaign. The brief provides a solid foundation to ensure that an internal or external team is aligned to execute the strategy. Follow the steps and download our free and comprehensive marketing brief to align your brand’s processes.

3 Lessons Marketers Could Learn from TEDxPeachtree 2016

Setup News/EventsSetup - marketing matchmakersOctober 5, 2016TEDxPeachtree 2016, marketing, remarkable ideas, AgencySparks, Jacqui Chew, together, we. humans., reset. rethink., systems, expereinces, marketing essentials, B2B, B2C, lessons for marketers, marketing lessons, selling ideas, context, key takeaway for marketers, lead with a story, follow with the data, keep it simple, we're better together, develop the strategy first, segmentation, break it down, emily bianchi, how money affects social ties, what we know about psychology is wrong, steven platek, Re-creating the way we think, animesh koratana, What if behavior could be influenced by virtual reality, barbara rothbaum, How to restore trust in the government, rohit malhotra, workplaces fit for humans, moe carrick, let's talk about gender, anneliese singh, LGBTQ, making government relevant; it's not what you think, eloisa klementich, Why listen to the ocean's voices, christopher Clark, Chernobyl, Chernobyl 30 years later, jim beasley, A finer madness, peter maeck, finding my truth: it's a question of faith, brett trapp, a space that inspired a community, kathleen baumgardner, ripple effects of artistic interventions, beth malone, refugee, dishwasher, cardiologist, heval mohamed kelli, refugee advocate, challenging the status quo, marketing department's tactical approach, empathy, personally accountableComment

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