Posts tagged market segmentation
Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin
Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin

Every marketing campaign begins with a simple question: Who?  For decades, the answer to this question has revolved around outward characteristics of an individual. What is their race? How old are they? What’s their gender? For marketers, segmenting an audience based on demographic data has always been simple, accessible, and affordable.

However, the world is not that simple. Not everything is black and white. 

Read More
Marketing Industry/TrendsSetup - marketing matchmakersseth godin, segmentation, market segmentation, demographic marketing, demographics, tribe followers, tribe of followersComment
The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

Read More
Marketing Industry/TrendsSetup - marketing matchmakersHubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment