How Data-Driven Decision Making Transforms Agency-Client Partnerships

At Setup, we regularly conduct Agency Assessments where we interview Agencies and their past and current Clients about an Agency's performance, strengths, and weaknesses. Surprisingly, when the results are presented, Clients tend to comment about a lack of data-driven practices, or a need for more.

If data-driven decision making is so impactful, then why are some companies lacking in data usage?

Marketing Industry/TrendsSetup - marketing matchmakersOctober 8, 2024data strategy, data analytics, third-party data, big dataComment

The Future of Artificial Intelligence and Data Analytics in Marketing

The world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersMay 1, 2018data analytics, analytics, data, big data, AI, AIMA, nebo agency, Artificial Intelligence, marketing technology, Marketing, InnovationComment

Marketers Can Predict the Future and it is Wild

Predictive marketing improves the brand-consumer relationship. Since the digital age has sped up processes, consumers expect personalized products that are instantly delivered.

How does predictive marketing help the marketer?

Marketing Industry/TrendsSetup - marketing matchmakersFebruary 21, 2018predictive marketing, predictive analytics, analytics, big data, small data, predictions, marketing personas, personalized, importance of marketing, New Years, data, InnovationComment

The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

Marketing Industry/TrendsSetup - marketing matchmakersJune 20, 2016HubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment

Marketers Toolbox: Optimizely

Data-Fueled B2B Digital Marketing: Pretty Much Standard Practice At This Point

Marketing Industry/TrendsJanuary 15, 2016big data, data, B2B Marketing, programmatic media, digital marketing, Capitol Media Solutions, targeted marketing, marketing technology, predictive analytics, account-based marketing, third-party dataComment

Setup® is to CMOs as Hired.com is to Job-Seekers

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersNovember 9, 2015#JobSeekers, #JobSeeker, Hired.com, CMO, VC Funding, Paid Social, Facebook, marketing, technology, big data, Customized job search, recruitingComment

Navigation

For Brands

For Agencies