Posts tagged big data
The Future of Artificial Intelligence and Data Analytics in Marketing
The Future of Artificial Intelligence and Data Analytics in Marketing

The world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…

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Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersdata analytics, analytics, data, big data, AI, AIMA, nebo agency, Artificial Intelligence, marketing technology, Marketing, InnovationComment
Marketers Can Predict the Future and it is Wild
Marketers Can Predict the Future and it is Wild

Predictive marketing improves the brand-consumer relationship. Since the digital age has sped up processes, consumers expect personalized products that are instantly delivered.  

How does predictive marketing help the marketer?

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Marketing Industry/TrendsSetup - marketing matchmakerspredictive marketing, predictive analytics, analytics, big data, small data, predictions, marketing personas, personalized, importance of marketing, New Years, data, InnovationComment
The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

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Marketing Industry/TrendsSetup - marketing matchmakersHubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment