Posts tagged Specialists
#MarketersBreakfast - New Year, New Marketing Initiatives
#MarketersBreakfast - New Year, New Marketing Initiatives

Setup is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.

This quarter, the breakfast served as a reflection of 2018 marketing efforts. The discussion, lead by attendees from agency partners and brands like Coca-Cola, The Home Depot, Amazon Web Services, Red Bull, and ParkMobile, evolved from 2018 lessons to notable marketing trends.

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Setup News/EventsSetup - marketing matchmakers#MarketersBreakfast, Generalists vs Experts, generalists, Specialists, in-house, New YearsComment
Agencies Are From Mars, and Marketers are from Venus

Agencies and brands come from different worlds so they have a complicated relationship, but it doesn’t have to be. Setup works as the bridge, connecting and matchmaking agencies with brands. Here are some resources to ensure a healthy relationship between the two.

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Marketing Industry/Trends, InfographicsSetup - marketing matchmakersThe Perfect Match, Valentine's Day, dating service, RFP alternative, customization, marketers breakfast, nanodegrees, personalized medicine, Alfred, Soothe, Christian Mingle, FarmersOnly.com, Specialists, Specialist agencies, advantages of specialist agencies, magazines, agency process, agency-client relationship, agency vetting and review, agency match, Agency Dilemma, Marketing Agency Relationship, marketing roles, types of agenciesComment