Finding the Balance Between Creative + Data in Marketing

With the potential to stifle one another, creativity and data have not always made the perfect pairing in marketing. But, just like how french fries and milkshakes are an unexpected combination, when a brand creates a strategy based on creative and data working in tandem, magic ensues.

We asked David Grzelak, Chief Strategy Officer from The Shipyard, a creative and strategic marketing agency, about extracting insights from data collected and how brands can overcome challenges to create a successful strategy.

Marketing Industry/TrendsSetup - marketing matchmakersApril 21, 2020creative, data, data strategy, strategyComment

Finding Your First Marketing Agency

When do you need to stop using your in-house team for every project and hire a marketing agency? Finding an agency who is an expert in your industry with a hefty skill set may be difficult at first, but with the proper guidance, it is just what you need to succeed.

Marketers Toolbox - Airtable

Airtable is a project management tool that increases productivity, eases operations, and increases collaboration by organizing data with spreadsheets.

#MarketersToolboxSetup - marketing matchmakersSeptember 7, 2018#MT - Productivity, #MT - Collaboration, data, spreadsheetComment

Marketing Attribution: Tracking Touch Points Throughout the Customer Journey

Attribution fills in gaps in the story by assigning value to certain touch points during the consumer’s journey. Attributing value to each touch point helps marketers map out which marketing tactics are working during the buyer journey so that the marketer can adjust their strategies and better prove their worth to the C-Suite. ..

Pairing Technology with Marketing Strategy to "Activate" Growth

At its core, the Activate conference was all about how to activate company growth by pairing technology with marketing strategy. In today’s cluttered, chaotic marketing landscape, the playing field is finally level. The little guys can outshine the big guys if they’re smart… and that’s an exciting prospect.

To illustrate the lessons I learned from Activate, I’ll need to borrow an equation from Ann Handley, Chief Content Officer at MarketingProfs and author of Everybody Writes to tie together my takeaways from each speaker:

Data x Listening X Instinct = YASSSSSS

How can Marketers Optimize their Content Length for SEO?

If a marketer wants answers around the “ideal” length of a particular piece of content, they will encounter recommendations ranging anywhere from 300 to 2,000 words, each reason having merit. Even though the formula for the perfect content length is not one-size-fits-all, two things have remained a constant for content marketers: quality content ranks well.

How long is too long for a blog?

The Future of Artificial Intelligence and Data Analytics in Marketing

The world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…

Marketers Can Predict the Future and it is Wild

Predictive marketing improves the brand-consumer relationship. Since the digital age has sped up processes, consumers expect personalized products that are instantly delivered.

How does predictive marketing help the marketer?

Marketers Toolbox - LeadQuizzes

#MarketersToolboxSetup - marketing matchmakersFebruary 9, 2018lead generation, leads, lead growth, personalized, data, persona, quiz, #MT - Sales Enablement, #MT - Marketing, analyticsComment

How Marketers Use Data to Personalize Ads

Marketing Industry/TrendsSetup - marketing matchmakersJanuary 9, 2018personalized, personalization, personal strategy, automated engagement, maximizing engagement, email automation, marketing automation, individualized, New Years, data, MarketingComment

Marketers Toolbox - BigPicture.io

#MarketersToolboxSetup - marketing matchmakersDecember 1, 2017#MT - Productivity, #MT - Usability, integrating, data, web analyticsComment

Marketing to Marketers

Because marketers know how much of marketing revolves around providing value at every stage of the customer journey, they also know how to sniff out gimmicks. When trying to build loyalty amongst marketers, know that a campaign with robust discount/reward system or a partnership with a useful external resource will almost always outperform the flashy campaign that lacks substance. If brands want to create loyalty within this segment, the marketing strategy needs to focus on building trust through transparency, engagement, and useful content.

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