Matchmaking between brands and agencies has always been our bread and butter… but we are often asked for help filling marketing job openings or connecting marketers with potential jobs. In one sense, we have always been amateur recruiters, so it is time to formalize the offering.

To fulfill our promise to brands as a go-to marketing resource, Setup is now offering recruiting as a service.

Setup News/EventsSetup - marketing matchmakersJanuary 29, 2019recruiting, types of agencies, intern, hierarchy, gaps, sparksouthComment

The Different Roles within Marketing Agency Departments

Just like how a marching band has multiple sections to sound good, a marketing agency has multiple departments to function properly. Navigating the different roles and purposes of each department can get confusing and overwhelming, however.

Here is a simple breakdown of some typical agency departments (and the roles within) for those interested in working in/for a marketing or advertising agency.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersJanuary 15, 2019agency roles, job seeker content, types of agencies, intern, hierarchy, agency-client relationship, gaps, Agency 101, Marketing, sparksouth Comments

Finding Your First Marketing Agency

When do you need to stop using your in-house team for every project and hire a marketing agency? Finding an agency who is an expert in your industry with a hefty skill set may be difficult at first, but with the proper guidance, it is just what you need to succeed.

Marketing Industry/TrendsSetup - marketing matchmakersJanuary 8, 2019types of agencies, agency-client relationship, scorecard, gaps, breakup, Agency 101, dataComment

CTA - SEO - PPC - WTF??? 16 Marketing Agency Acronyms You Need to Know

Between the APIs, ROIs, and BOPUS mumbo jumbo, there is a lot going on in the marketing world. But instead of saying TTYL (talk to you later) and leaving you guessing about these mysterious phrases, we are here to demystify the masses.

Here are the most important acronyms you need to know in the agency world.

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersOctober 30, 2018agency language, agency lingo, types of agencies, hierarchy, agency-client relationship, Agency 101, marketing continuing educationComment

Overcoming the Fear of Planning a Marketing Budget

Budgeting season doesn’t have to be scary! We spoke with Paige Farrow, the Senior Director of Marketing at Char-Broil, about the challenges or “fears” marketers face when planning a marketing budget and how marketers can best prepare for marketing costs and spending.

Marketing Industry/TrendsSetup - marketing matchmakersOctober 9, 2018marketing budget, budget, MARKETING budget, RFP-Resource, New Years, first agency, types of agencies, agency-client relationship, scorecardComment

Alternatives to the RFP Process

Most of the time, companies view the Request for Proposal (RFP) as the only option for seeking help with a marketing project, program, or initiative. RFPs are not the only solution and can often be a waste of time, money, resources, and effort for both clients and agencies.

Clients want solutions to problems but, more often than not, the RFP does not provide answers to the difficult problems the client faces. Consider the multiple alternatives to the RFP Process before jumping in…

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 25, 2018rfp, request for proposal, RFP, RFP-Alternative, RFP-Resource, issue rfp, first agency, types of agencies, agency-client relationship, scorecard, breakupComment

The Do’s and Don’ts of the RFP Process

When clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).

Here are the Do’s and Dont’s to making a RFP successful…

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 18, 2018rfp, request for proposal, RFP-Resource, issue rfp, New Years, first agency, types of agencies, agency-client relationship, scorecard, breakup, Agency 101Comment

The Five Marketing Agency Compensation Models for Brands

If a brand is considering hiring a marketing agency, it is important to set aside appropriate budget. Depending on the scope of needs, some financial plans are more necessary than others but, ultimately, it is up to the client and agency to decide how they will price fees during their agency-client partnership. Read more about the pros and cons of different compensation models in the agency-client relationship.

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersSeptember 4, 2018budget, paperwork, tax, woman, money, report, accountant, calculator, paper, concept, pen, accounting, home, closeup, statistics, table, economics, economy, bureaucracy, corporate, business, income, success, copyspace, finance, calculate, balance, female, close-up, macro, earnings, lifestyle, desk, planning, bookkeeper, fill, person, professional, company, credit, workplace, work, investment, job, office, financial, expenses, hand, savings, counting, budget, paperwork, tax, woman, money, report, accountant, calculator, paper, concept, pen, accounting, home, closeup, statistics, table, economics, economy, bureaucracy, corporate, business, income, success, copyspace, finance, calculate, balance, female, close-up, macro, earnings, lifestyle, desk, planning, bookkeeper, fill, person, professional, company, credit, workplace, work, investment, job, office, financial, expenses, hand, savings, counting, RFP, RFP-Resource, first agency, types of agencies, agency-client relationship, scorecard, gaps, breakup, Agency 101Comment

The Importance of Communicating the CMO Role to the C-suite

Remember Mad Men? Well, it’s time to forget it because CMOs no longer rely on “gut feeling.” Since data is more accessible and consumers are at the forefront of decision making, the role of CMO is more important than ever before. The CMOs’ understanding of consumer data and interpretation of analytics makes the Chief Marketing Officer one of the most vital members in the Chief Executive Suite.

Jack of One Trade, Master, then Done: Growth Hacks for Marketing Agencies

As agencies win more business and are given access to more resources, it is tempting to take on projects outside of the agency’s core competency. Unless the agency can guarantee excellent work, it is not worth the risk of delivering subpar work. How can they focus on maintaining a solid relationship with their client while they attempt to grow...

Marketing Industry/TrendsSetup - marketing matchmakersApril 18, 2018Specialist agencies, generalist marketing agencies, growth, marketing growth, marketing agency, agency growth, types of agenciesComment

Why do Brands and Marketing Agencies Breakup?

A relationship between a marketing brand and marketing agency is similar to that of a romantic partnership. But, sometimes they don't last.

It may be because they are not the right fit for each other. Or perhaps it is a minor detail that could easily be resolved. Continue reading to find why brand marketers choose to discontinue their relationship with their agency partners. And what steps they should take to avoid the breakup...

Questions Brands Should Answer Before Selecting A Marketing Agency

Here at AgencySparks we think a lot about how brands and agencies connect with each other and subsequently work together. Before we make connections for brands/clients with potential agency partners, we like to understand the brand needs. Here are questions brands need to answer to understand their own needs and what they require from potential partners.

Navigation

For Brands

For Agencies