Smarter Agency Partnerships. Stronger Marketing Results.
Setup goes beyond agency matchmaking—we help brands optimize their entire marketing ecosystem. With 1,300+ successful connections, we ensure the right mix of internal teams, external partners, and strategic resources to maximize efficiency and accelerate results.
TRUSTED BY LEADING BRANDS
Optimize Your Marketing Structure.
Unlock Better Results.
Success isn’t just about finding the right agency—it’s about building a seamless, high-performing marketing ecosystem where everything works together. Marketing leaders juggle internal teams, agencies, and vendors, but without the right structure, inefficiencies arise.
Setup, we help brands make smarter marketing decisions by:
Matching you with the right agency partners tailored to your needs.
Optimizing your marketing structure—from internal teams to external partnerships.
Ensuring long-term success through strategic planning and seamless execution.
Whether you need an agency match or a full marketing ecosystem evaluation, Setup helps you create a scalable, efficient, and results-driven marketing strategy.
The Right Strategy. The Right Agency.
The Right Results.
Agency Matchmaking: Tailored Solutions for Every Brand
We connect brands with expert agencies that align with their goals, values, and vision, ensuring strategic partnerships that drive measurable impact.
✔ Proven Expertise – We’ve facilitated 1,300+ successful brand-agency connections.
✔ Strategic, Not Just Transactional – We don’t just find agencies; we help brands create smarter marketing structures.
✔ Tailored + Efficient – Every search and recommendation is customized to your goals.
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IN-NETWORK SEARCH
Fast, Free, Pre-Vetted Matches
For brands looking for quick, expert-vetted agency connections—at no cost.
- Fast Matches – Connect with agencies in as little as a week.
- Strategic Vetting – Every agency is carefully vetted to meet your needs.
- Completely Free – No cost for brands because agencies cover the fees.
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Connect with capable and compatible agencies in the Setup agency network that can solve your marketing challenges, at no cost to your brand.
Step 1
We Listen.
First, we work with you to understand your needs and where we can fill gaps.Step 2
We Analyze.
We align on a brief and compare your needs to the strengths and experience of our agency partners.Step 3
We Introduce.
We connect you with fully-vetted agencies within our network that best fit your needs.
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CUSTOM AGENCY SEARCH
For brands with specialized needs requiring a comprehensive, tailored search.
- Personalized Agency Search – We go beyond our network to find best-fit agencies.
- Well-Run RFI/RFP Process – We establish your ideal agency profile and manage the entire process.
- Premium Service – Gain access to top-tier agencies for long-term success.
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Custom Agency Search
9 in 10 marketers say that selecting an agency is a complex (and time-consuming) process. Whether you’re looking for a full-service marketing agency, a public relations firm, a specialized digital agency, or something else, we can help you connect with fully-vetted, compatible agencies that can solve your marketing challenges.
Step 1
We Consult.
Setup works with you to understand your needs, align on an Ideal Agency Profile, and manage the full RFI/RFP process.
Step 2
We Search.
We identify partners that fit your specific criteria such as location, past experience, personality type, values, etc., and we help you narrow the pool to the best finalists.
Step 3
We Deliver.
We connect you with the agencies that fit your criteria, are eager for your business, and are ready to work!
Marketing Ecosystem Consulting: Align, Optimize, and Scale
Setup’s Marketing Ecosystem Consulting helps brands identify gaps, improve efficiencies, and align internal teams for better collaboration and stronger marketing performance. Whether you’re navigating organizational changes, evaluating agency partnerships, or restructuring your marketing team, we provide expert insights and actionable strategies to create a more cohesive, high-performing ecosystem.
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MARKETING ECOSYSTEM CONSULTING
Expert guidance to streamline workflows, unify strategy, and drive long-term success.
- Enterprise-Level Strategy – Designed for brands managing complex marketing teams.
- Operational Optimization – Improve workflows, team collaboration, and efficiency.
- Scalable Growth – Eliminate inefficiencies and maximize marketing impact.
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Marketing Ecosystem Consulting Process
Step 1 - Submit startup documents
You will first fill out a questionnaire to help Setup understand your specific universe of team members, agencies and vendors. From there, Setup will review the collected information, formulate survey questions, evaluate your company’s vendor and staff list, and establish a contact cadence.
Step 2 - partner + team interviews
Setup then collects survey responses (typically a mix of interviews and surveys) from your team and any key partners. The qualitative and quantitative data is analyzed to provide a well-rounded look into the team’s operations.
Step 3 - Presentation of results
Setup will present our findings along with a SWOT analysis to key team leaders. We will provided detailed recommendations and action items for your team.
“We hired Setup for their Marketing Ecosystem Consulting service to help me as a new leader in the company, understand our internal marketing structure and external partners. The process helped me quickly learn about my new team and company and helped our team feel heard by the new leadership. The other advantage was how quickly they could assess the current situation so I could make changes to strategy and structure.
Setup‘s recommendations were insightful and actionable. We would recommend Setup to anyone looking to understand and evaluate their current marketing ecosystem and structure around business strategy for the future.”
- Melissa Minihan, Head of Digital Commerce and Marketing at Veritiv
Ready to Optimize your marketing ecosystem?
Discover how Setup can help you build seamless agency partnerships and streamline your marketing operations.
Real Brands. Real Agencies. Real Results.
Setup fosters powerful brand-agency partnerships that fuel growth and long-term success. Our success stories showcase how strategic matches have helped brands optimize their marketing ecosystem and achieve lasting impact.
SUCCESS STORIES
Discover how Setup fosters powerful agency-brand connections that drive growth and long-term success. Click a category below to view case studies and learn more about our strategic partnerships.
FAQs: Everything You Need to Know
How Setup Helps You Build a Smarter Marketing Ecosystem
Learn how Setup helps agencies connect with top brands, secure high-value partnerships, and scale smarter.
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A: Setup uses a comprehensive, proprietary process to match brands with the right agency partners. We assess key factors such as agency skill set, client roster, and industry experience to ensure alignment with your marketing needs and business goals.
You can choose between:
In-Network Search: A fast, no-cost option that connects you with top agencies in our vetted network.
Custom Agency Search: A paid, in-depth agency vetting process that goes beyond our network to find specialized partners tailored to your specific challenges.
Not sure which option is right for your needs? Let’s talk through your goals. We’ll help you determine the best approach to finding an agency that fits your business.
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A: Setup offers two types of agency search services:
In-Network Search: We connect brands with top agencies in our vetted network. This is a fast, no-cost option designed for brands looking for a highly qualified agency match within our ecosystem.
Custom Agency Search: A paid service for brands with complex needs or highly specific criteria. We conduct an extensive search beyond our network, vetting agencies across the industry to ensure the best fit for your unique requirements.
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A: Many brands struggle with fragmented marketing operations, overlapping agency partners, and inefficiencies across teams. Our Marketing Ecosystem Consulting provides a comprehensive evaluation of your current agency relationships, internal structures, and marketing processes. We deliver a customized roadmap that helps optimize agency collaboration, reduce inefficiencies, and ensure alignment between marketing efforts and business goals.
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A: The timeline depends on the complexity of your needs:
In-Network Search: We can match you with qualified agencies within 7–14 days.
Custom Agency Search: Due to the in-depth vetting process, this can take 6–12 weeks, depending on search complexity and brand requirements.
Our goal is to streamline the process while ensuring you receive highly vetted, strategic agency recommendations that align with your marketing objectives.
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A: Our In-Network Agency Search is completely free for brands. The cost is covered by our agency network. If your needs require a more customized agency search, we offer a paid service that includes in-depth research, RFI/RFP management, and strategic matchmaking.
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A: Setup partners with highly vetted, specialized agencies that have a proven track record of success in key industries, including technology, healthcare, lifestyle, retail, financial services, and nonprofits. Our agencies range from boutique experts to full-service marketing firms, ensuring we can match you with the right partner for your unique needs.
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A: Once you’ve been introduced to your matched agencies, we provide:
Guidance on the selection process, including key questions to ask during evaluations.
Ongoing support if you need additional agency options.
Post-match check-ins to ensure a smooth transition and assess the effectiveness of the partnership.
We’re here to make sure your agency selection leads to long-term success.
Empowering Your Marketing Journey with Continuous Support
STAY AHEAD WITH EXPERT INSIGHTS + rESOURCES
Finding the right agency or building a high-performing ecosystem is just the start. Setup offers a wealth of ongoing resources, including comprehensive templates, guides, workbooks, and industry insights, to ensure your marketing efforts continue to evolve and thrive. Scroll down to explore our latest blogs, marketing guides, and events to stay informed and connected.
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Exclusive: 2024 Marketing Relationship Survey
Gain data-driven insights into trends shaping client-agency partnerships, delivery expectations, and AI adoption. Download the report to unlock growth opportunities.
Insights & Strategies for Smarter Marketing Decisions
Explore expert-driven content designed to help marketing leaders build high-performing teams, optimize agency partnerships, and stay ahead of industry trends.
Connect, Learn & Grow with Setup Events
Setup regularly connects professionals across the marketing industry with uniquely themed events. Whether it’s an exclusive in-person #MarketersBreakfast, a virtual #MarketingMixer, or a fast-paced agency-brand networking session, we bring brands and agencies together to share insights, foster meaningful relationships, and drive marketing success.
Missed an Event? Watch the Recap!
"Setup's Marketers Breakfast provides a great format for marketers to engage with each other in a concise format that includes solid networking and appropriate topics for discussion."
— Michael Pietryka, Head of Marketing & Communications, Paradies Lagardère
Ready to Optimize Your Marketing Ecosystem?
Marketing success doesn’t happen in silos—it requires the right people, partners, and processes working together. Whether you need a best-fit agency or a full marketing structure evaluation, Setup provides expert guidance to ensure your marketing ecosystem is built for scalable growth.