Building Chemistry in the Agency-Client Relationship

What we know from love in movies and real life is that chemistry cannot be manufactured or taught. However, since marketing is a human-to-human business, and it is more effective for brands to select the right partner the first time, brand and agency representatives can learn to invest in people and develop objectives to form better partnerships.

Here are the steps to developing chemistry in a business partnership:

Tapping into a Marketer’s Inspiration and Covering all the B.A.S.E.S.

Marketing ResourcesSetup - marketing matchmakersJuly 11, 2017resources, relationship building, marketing message, analyticsComment

Avoiding Marketing Agency Selection Mistakes

Marketing ResourcesSetup - marketing matchmakersJuly 6, 2017relationship building, agency-client relationship, relationships, marketing agency, specialist agencies, business relationship opportunity, brand marketing, marketing roles, types of agencies, scorecard, Agency 101Comment

Marketers Toolbox: Nudge

Navigation

For Brands

For Agencies