Posts tagged Innovation
Setup Presents - Show + Tell

The #MarketersBreakfast by Setup focuses on nurturing and connecting marketing leaders in the community. Marketing is an ever-changing landscape, however, so the Setup #MarketersBreakfast covers an array of topics and marketing pain points. This quarter’s theme focused on Show + Tell - inviting six marketing leaders from different industries - The Coca-Cola Company, Salesforce, Atlanta Braves, ParkMobile, High Museum of Art, and the Metro Atlanta Chamber - to present and share a recent successful marketing initiative.

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Leveraging Data in 2019

In the digital world, marketers have access to endless data - what they do with that data determines their strategy and success. Each individual data point is a grain of sand that buries the marketer like a sandstorm in the desert when unorganized. With the right guidance, however, marketers can become more purposeful and create a strategic sand trap.

Setup’s agency partner, The Shipyard, wrote the following guest blog to guide marketers away from common pitfalls when using data.

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Marketers Must Provide Value, Not Just Emotional Ads

Humans are emotional beings and, often, feelings can outweigh rational thought. That’s why marketers have historically turned to emotional manipulation tactics when crafting an advertising message. Marketers are familiar with using storytelling to elicit an emotional response, however, consumers are becoming more savvy - they want more than just a story... 

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The Future of Artificial Intelligence and Data Analytics in Marketing

The world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…

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Marketers Can Predict the Future and it is Wild

Predictive marketing improves the brand-consumer relationship. Since the digital age has sped up processes, consumers expect personalized products that are instantly delivered.  

How does predictive marketing help the marketer?

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