A Marketer’s Guide to Google Analytics 4

Leveraging machine learning, GA4 provides marketers with real-time insights into customer behavior, preferences, and motivations, making it easier for them to take action to drive growth. Some of the new features of GA4 include enhanced tracking, predictive analytics, deeper integration with Google Ads, and greater privacy controls.

Sarah Woodward, the EVP of Growth at Three Five Two, shares with Marketers everything they need to know to prepare.

Marketing Industry/TrendsSetup - marketing matchmakersMarch 7, 2023partner feature, analytics, marketing analytics, Google AnalyticsComment

Marketers Toolbox - GetSocial

GetSocial is a social analytics and publishing platform that helps marketers improve their social media reach and clicks by understanding their audience’s behavior.

#MarketersToolboxSetup - marketing matchmakersSeptember 14, 2018#MT - Social Media, #MT - Productivity, content creation, social meida, analytics, data analyticsComment

Marketers Toolbox - Guru

Guru is a management tool that helps teams stay informed, productive, and organized. Any marketing team looking to streamline communication processes and align strategy could benefit from this tool.

#MarketersToolboxSetup - marketing matchmakersJuly 6, 2018#MT - Productivity, #MT - Marketing, #MT - Sales Enablement, #MT - Collaboration, sales reps, marketing analytics, analytics, communication, team, marketing team, team communication, management, marketing management, team managementComment

Marketers Toolbox - Looker

Looker is an analytics tool that uses data-discovery to guide business decisions.

#MarketersToolboxSetup - marketing matchmakersJune 29, 2018analytics, data analytics, web analytics, kpi, tracking, roi, roi of marketing, #MT - Productivity, #MT - Collaboration, #MT - MarketingComment

Marketers Toolbox - Anchor

Are you a brand who wants to grow your consumer engagement in a creative way?

Anchor is a podcast tool that marketers can leverage to establish their brand, enhance their credibility, and create more content…

#MarketersToolboxSetup - marketing matchmakersJune 22, 2018podcast, podcast tools, consumer engagement, analytics, listeners, audience engagement, content, content creation, content engagement, #MT - Social Media, #MT - Creative, #MT - Marketing, creative content, creative outletComment

The Future of Artificial Intelligence and Data Analytics in Marketing

The world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersMay 1, 2018data analytics, analytics, data, big data, AI, AIMA, nebo agency, Artificial Intelligence, marketing technology, Marketing, InnovationComment

Marketers Can Predict the Future and it is Wild

Predictive marketing improves the brand-consumer relationship. Since the digital age has sped up processes, consumers expect personalized products that are instantly delivered.

How does predictive marketing help the marketer?