Posts tagged communication
Marketers Toolbox - Guru

Guru is a management tool that helps teams stay informed, productive, and organized. Any marketing team looking to streamline communication processes and align strategy could benefit from this tool.


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The Importance of Communicating the CMO Role to the C-suite

Remember Mad Men? Well, it’s time to forget it because CMOs no longer rely on “gut feeling.” Since data is more accessible and consumers are at the forefront of decision making, the role of CMO is more important than ever before. The CMOs’ understanding of consumer data and interpretation of analytics makes the Chief Marketing Officer one of the most vital members in the Chief Executive Suite.

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