What’s Old Is New Again - Reviving Legacy Brands

In nature, if an animal does not adapt, it becomes extinct. As technology and consumer behaviors continue to evolve in the marketing industry, brands are challenged to adapt to survive.

Brands like Lego or IHOP must innovate to better tell their brand story or reform their entire look and feel, or product to become more relevant to modern day consumers.

How do legacy brands overcome challenges to stay relevant?

The 4 'A's of Marketing to Different Personality Types

Understanding the four primary personality types can provide marketers with an understanding of consumer tendencies, how to reach them, and their receptivity of a campaign. Segmenting and thoroughly knowing the audience helps personalize content and create engagement and purpose with every single interaction.

Learn the different types of personality types and their strengths and weaknesses.