Posts tagged ROI
The Importance of Communicating the CMO Role to the C-suite
The Importance of Communicating the CMO Role to the C-suite

Remember Mad Men? Well, it’s time to forget it because CMOs no longer rely on “gut feeling.” Since data is more accessible and consumers are at the forefront of decision making, the role of CMO is more important than ever before. The CMOs’ understanding of consumer data and interpretation of analytics makes the Chief Marketing Officer one of the most vital members in the Chief Executive Suite.

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Marketing Industry/TrendsSetup - marketing matchmakersCMO, Chief Marketing Officer, CEO, Chief Executive Officer, CFO, Chief Financial Officer, Chief Executive Board, C-Suite, Suite, ROI, Business Metrics, Marketing metrics, communication, internal strategy, internal alignment, importance of marketing, first agency, types of agencies, hierarchy, Marketing, marketing continuing education, budgetComment