Posts in Marketing Industry/Trends
Using LinkedIn the Wrong Way - Avoid These 10 Common Mistakes
Using LinkedIn the Wrong Way - Avoid These 10 Common Mistakes

People’s goals for LinkedIn tend to change depending on need. There is a difference between accomplishing business or personal goals and using LinkedIn inappropriately. Here are some tips on how to get the most of the network as a professional resource.

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Marketing Industry/TrendsSetup - marketing matchmakerslinkedin, professional communication, professional resource, social currency, clickbait, newsfeed, linkedin's algorithm, job seeker content, Job filler content, recruitment Comment
Hashtag Hijacking: The Good, the Bad, and the Ugly
Hashtag Hijacking: The Good, the Bad, and the Ugly

It’s undeniable that hashtag hijacking is a crucial part of any brand’s social media marketing strategy. By using hashtags to participate in the conversation around current events and/or controversies, brands can humanize themselves while driving engagement and organic reach. So where is the line and what can we learn from past brands’ mistakes?

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Marketing Industry/TrendsSetup - marketing matchmakershashtag, hashtag hijacking, real-time marketing, trending hashtag, gain visibility on social media, social media marketing strategy, using hashtags to participate in the conversation around current events, organic reach, #mondaymotivation, #nationalcoffeeday, swarm agency, prince, the weather channel, purple rain, social media, brands that lose control of the conversation, brand-specific hashtags, cause-related hashtags, humanize a brand, demonize a brand, user-generated content, #mcdstories, McDonald's, digiorno, #whyistayed, bring awareness to domestic violence, bing, kenneth cole, cairo, skittles, 2016 election cycle, mars, donald trump jr., syrian refugees, social media managers, popular, viral, New Years, insensitiveComment
Can Anyone be a Marketer?
Can Anyone be a Marketer?

The truth? There is no “typical” background for marketing. While some believe the foundation of great marketing is creativity, the reality is that creativity without strategy can be useless. The most successful marketers have a personality profile with a healthy balance of left-brained and right-brained thinking.

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Marketing Industry/TrendsSetup - marketing matchmakerspersonality profile, marketing campaign, character trait, marketer personality traits, marketing strategy, great deal, marketing team, digital marketer, can anyone be a marketer?, skills needed to prepare for a career in marketing, typical background for marketing, superlative marketer, creativity without strategy, successful marketers, left-brained, right-brained, backgrounds of modern CMO's, accidental marketers, superb marketer, Mary Beech, Kate Spade, personality traits that every marketer should have, personality traits that make a good marketer, leo burnett, eliminate departmental segregation, guy kawasaki, wall street journal, average tenure of a cmo, marketing continuing education, brian solis, emotional intelligence, marketer personality trait, marketing decision, delivering complex concepts and data, nate silver, charles darwin, collaborative nature, collaboration, marketing department, bridge communication gaps within the company, marketing industry, desired skill set in marketing, SPARKsouth, sparksouth, career paths, popular, importance of marketing, marketing roles, job seeker content, Job filler content, recruitment, intern, hierarchyComment
Three Key Networking Lessons For Any Professional
Three Key Networking Lessons For Any Professional

Because AgencySparks exists to connect brands and marketing agencies, networking is a crucial part of the business. Anyone looking to grow in their career should spend ample time connecting with others. Connections from various aspects of one’s life often end up having career impact in the least expected ways! Here are three key lessons that will help anyone looking to become a better networker…

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Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersnetworking opportunity, network opportunity, business relationship opportunity, networking lessons, networking events, looking to grow, personal brand, stand out at a networking event, unique business cards, clever business cards, professional attire, professional opportunity, preparation, open-ended questions, conversation starters, building relationships with other professionals, marketersbreakfast, get the conversation started, navigating a networking event, awkward networker, conversational gaps at networking events, self-awareness, finding spacial gaps, conversational gaps, dale carnegie quote, meaningful business relationships, in-person business meetings, conferences, essential aspect of career development, networking, network with amazing professionals, young digital marketing students, southeast, Attend SPARKsouth, job seeker content, Job filler content, recruitmentComment
Congrats, You Went Viral... Now What?

There's no real "blueprint" for brands to handle the onslaught of attention that a viral post, game, product, or piece of content garners…but here are some tips and real-life example of brands who somehow managed to crack the code and gain traction.

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Marketing Industry/TrendsSetup - marketing matchmakersviral marketing, viral content, viral post, social media lessons, social media marketing, social media, digital marketing, Arby's, Jon Stewart, Pharrell Williams, Twitter, Josh Martin, mic drop, real-time marketing, viralComment
The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

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Marketing Industry/TrendsSetup - marketing matchmakersHubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment