Resources for Marketers
We help marketers become more effective by offering comprehensive templates, guides, and workbooks.
Agency Relationship Resources
Who it’s for…
Marketers who are about to enter an agency selection process.
What it is…
A guide & interactive workbook that teaches marketing leaders the process of planning for, selecting, and onboarding a marketing agency.
Who it’s for…
Brands who want to conduct an agency review or evaluate the performance of an agency partner.
What it is…
An interactive scorecard for brands who want to systematically evaluate the relationship and/or performance of an existing agency partner.
Who it’s for…
Brand-side marketers in the agency selection process.
What it is…
An interactive scorecard for brands who want to systematically evaluate potential agency partners.
Marketing Career Guides
Who it’s for…
Marketers who are either currently or recently hired on as a Senior Marketing Manager.
What it is…
A detailed guide breaking down the need-to-knows to succeed in a Senior Marketing Manager role for the first 30, 60, 90 days, and beyond.
Who it’s for…
Marketers who are either currently or recently hired on as a VP of Marketing.
What it is…
A detailed guide breaking down the need-to-knows to succeed in a Vice President of Marketing role for the first 30, 60, 90 days, and beyond.
Who it’s for…
Marketers who are either currently or recently hired on as a Director of Marketing.
What it is…
A detailed guide breaking down the need-to-knows to succeed as a Director of Marketing in an organization for the first 30, 60, 90 days, and beyond.
Planning Resources for Marketers
Who it’s for…
Marketers who are entering a request for proposal (RFP) process or marketers who are unfamiliar with the RFP process.
What it is…
Toolkit includes Guide to RFPs, editable RFP template, and an interactive RFP checklist.
Who it’s for…
Marketers who want to map out a new project/initiative in a structured way.
What it is…
A downloadable PDF that guides marketers through the thought process of planning a marketing project/initiative.
Who it’s for…
Small to mid-sized marketing departments looking to plan their marketing budget.
What it is…
An editable Google Sheets template that guides the user through the major buckets in any marketing budget.