Why I Wrote The Connector’s Compass - and Who It’s For

Joe Koufman, author of The Connector’s Compass and Founder + CEO of Setup, shares his passion behind relationship building and why he wrote a book centered around people pursuing more meaningful connections.

Setup News/EventsSetup - marketing matchmakersJanuary 9, 2026The Connector's Compass, meaningful business relationshipsComment

Three Key Networking Lessons For Any Professional

Because AgencySparks exists to connect brands and marketing agencies, networking is a crucial part of the business. Anyone looking to grow in their career should spend ample time connecting with others. Connections from various aspects of one’s life often end up having career impact in the least expected ways! Here are three key lessons that will help anyone looking to become a better networker…

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