Setup creates content to help marketing professionals thrive by connecting them with insights, tools, templates, and people.

On October 8 at SCADshow, AIMS will bring together brand leaders, agency partners, marketing organizations, sponsors, and rising talent for a focused afternoon centered on two things marketers need more of right now: useful ideas and meaningful relationships.

Setup CEO + Founder, Joe Koufman, sat down with Melodie Nakhle, the Global Chief Marketing Officer for Amway, to talk about simplifying complexity, building strong partnerships, creating alignment across teams, and leading with curiosity, courage, and accountability.

Setup’s eighth annual Marketing Relationship Survey explores how brand needs and agency services have evolved over time. From content, social, and PR to web development, media, CRM, and specialized capabilities, the findings show how shifting market conditions change what brands need from agency partners—and where agencies have the greatest opportunity to provide value.

Why do clients end agency relationships?

We ask this every year in the Setup Marketing Relationship Survey and the answer has changed over time, but the data points to a larger theme: clients rarely leave simply because of circumstances outside an agency’s control. The agency plays more of a part with the departure than they may realize.

Thanks to AI, marketers are creating more content, more quickly, and with fewer resources. A single brief can become a blog, email, social post, video script, and dozens of personalized variations in a fraction of the time it once required.

But producing more content does not necessarily make a brand more distinctive, credible, or visible…or the quality of that content good. This article explores how marketers can determine when to utilize AI and also how to get noticed by consumers.

Setup CEO + Founder, Joe Koufman, sat down with Monica Lopez Gonzalez, the Chief Marketing Officer for Feeding America, to talk about curiosity, action, trust, purpose, and what it takes to lead marketing in a mission-driven organization.