You’re Invited to Be Featured in the CMO Spotlight
A platform where 100+ CMOs from leading brands have shared their leadership journeys, strategies, and insights with the marketing community.
About the CMO Spotlight
The CMO Spotlight is Setup’s platform to celebrate senior marketing leaders shaping the future of marketing. Through candid interviews, we highlight your career journey, leadership style, and the impact you’ve made.
Why Participate?
Join 100+ CMOs already featured.
Spotlight published on Setup’s blog, LinkedIn, YouTube, and newsletter.
Most episodes reach 10,000–20,000 marketing leaders.
Extend visibility for you and your brand.
Know a standout marketing leader? Nominate Them Today for a CMO Spotlight feature and help us showcase their impact.
What to Expect from Your CMO Spotlight
Your Spotlight interview is designed to be simple, celebratory, and enjoyable. Here’s how it works:
30-Minute Conversation
A casual Zoom interview with Joe Koufman or Amanda Thompson.
Prep in Advance
We’ll share a Participant Guide with sample questions so you feel confident.
Simple Setup
Quiet space, strong Wi-Fi, a microphone (earbuds are fine), and good front lighting.
Shared Broadly
Your Spotlight is published across our blog, LinkedIn, YouTube, and newsletter—reaching 10,000–20,000 marketers.
What questions will be asked during the interview?
Every CMO Spotlight is a conversation, so we won't necessarily ask every question. We'll use these topics as a guide and follow the discussion wherever it gets interesting.
Your Role & Priorities
We'd love to learn about your organization, your leadership role, and what's top of mind.
- Tell us a little about your company, your role, and your current marketing priorities.
- What's the biggest marketing challenge or opportunity you're focused on right now?
- What's changing in your business or industry that's influencing your marketing strategy?
Your Marketing Organization
We're interested in how marketing leaders build teams and determine where to invest their resources.
- Where do you see the biggest capability or capacity gaps in your marketing organization?
- How do you decide what marketing work to keep in-house versus what to outsource to agencies or other partners?
Working With Agencies
As marketing matchmakers, Setup spends a lot of time helping brands and agencies build successful partnerships. We'd love your perspective.
- What typically prompts you to look for a new agency partner or reconsider an existing relationship?
- What separates a truly valuable agency partner from one that's simply providing a service?
- What have you learned about building successful relationships with external partners?
Results & The Future of Marketing
- How do you demonstrate the value of marketing to your organization's leadership?
- What's one marketing initiative that taught you an important lesson, whether it succeeded or didn't go as planned?
- How is AI changing your approach to marketing?
- What trends or changes do you think marketing leaders should be paying more attention to?
Getting to Know You
We also like to explore the person behind the marketing leader. We may wrap up with a few lighter questions, such as:
- Everyone has a superpower. What's yours?
- What advice do you wish you'd received earlier in your career?
- What's a brand you've never worked on that you admire, and why?
- What book, movie, music, or quote inspires you?
- Outside of work and family, what brings you joy?
CMO Spotlight FAQs
Here are answers to some of the most common questions marketing leaders have before joining us for a CMO Spotlight.
Who is the CMO Spotlight for?
CMO Spotlight features senior marketing leaders, but the conversations are created for the broader marketing community.
Our goal is to give marketers at every stage of their careers an inside look at the challenges leaders are navigating, the decisions they're making, how they're building their teams and partnerships, and the lessons they've learned along the way.
Where will my CMO Spotlight be shared?
Your CMO Spotlight can be shared across Setup's website and marketing channels, including our blog, LinkedIn, YouTube, and newsletter.
We also repurpose interviews into multiple formats so marketers can engage with the conversation in different ways.
- Full interview video
- Short-form video highlights
- CMO Spotlight recap article
- Social content
- Setup newsletter content
- Select insights may also appear in our Marketer Mashups series
How much time should I plan for?
The interview itself is approximately 30 minutes. We typically book about 45 minutes total so there is time to get settled, chat before the recording, and wrap up afterward.
No formal presentation is needed. We'll share a Participant Guide and sample questions beforehand so you know what to expect.
Schedule My FeatureIs there a cost to participate?
No. There is no cost to participate in Setup's CMO Spotlight.
The series is designed to share useful perspectives from marketing leaders and give the broader marketing community an opportunity to learn from their experiences.
Who else has participated in CMO Spotlight?
More than 100 marketing leaders have joined Setup for CMO Spotlight, representing brands and organizations across technology, consumer products, retail, financial services, healthcare, hospitality, nonprofits, and more.
Explore the full CMO Spotlight library to hear directly from the leaders who have joined us.
Explore CMO SpotlightsReady to Be Featured in the CMO Spotlight?
Join 100+ CMOs from leading brands who have shared their leadership journeys, lessons learned, and strategies with the marketing community. It only takes 30 minutes, and your story will reach 10,000–20,000 marketers across our blog, LinkedIn, YouTube, and newsletter.
Know a standout marketing leader? Nominate them here →