Finding “the one” is stressful, time consuming, and, to be honest, extremely hard. A romantic relationship is not exactly congruent to an agency-client relationship, but there is something to be said about agency selection and the evolving pitch process...
No need for romantic gestures with boomboxes, dance numbers, or flowers, but a sit-down conversation where the agency can interview the brand and the brand can interview the agency.
Read MoreYounger consumers are more likely to listen to marketing influencers over celebrities and brand spokespeople. How can brands leverage influencers to their advantage to increase relevancy?
Read MoreOur goal is to completely bypass the brutal RFP process, because it’s the worst... for everyone. If you must conduct a RFP, make sure you've got a handle on exactly what you want from a potential agency partner so you're not wasting anyone's time, money, and resources. We provide a free RFP template and guide to assist you.
Read MoreHiring the right marketing Agency can be a game-changer for your Brand. While hiring an Agency comes with risks, it can also be the best move for your team if done correctly.
As the marketing landscape continues to evolve, it’s crucial to partner with an Agency that not only understands your needs, but also aligns with your vision and goals. Setup has made over 1,200 Brand-Agency introductions since our founding in 2014. We know the ins and outs of the Agency-Client relationship and can help.
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