Finding the Perfect Marketing Ecosystem
Marketing is hard. Managing a team is hard. Finding the right agencies is really hard. Setup can help.
Marketers often struggle to find the right mix of internal team and external agencies to deliver on the promises Marketing makes to the rest of the organization and customers. Setup helps marketing leaders find the ideal ecosystem of marketing resources through two core services:
Agency Matchmaking - Sometimes, clients need help finding an agency to fill a gap in capacity or capability - this has been Setup’s expertise for the last ten years, making over 800 connections between brands and agencies. Typically, the Setup process takes under two weeks rather than the burdensome RFP process, which can take 3-4 months. This service costs the client nothing since the agencies pay us to connect with potential clients.
If a client needs help running an entire RFP process - which is like a full-time job on top of your “day job” - we can do that.
Marketing Ecosystem Planning - Sometimes, clients need our help thinking through the right mix of internal team and external agencies. This service brings stakeholders (marketing team, internal “customers,” external customers, and agency partners) into the process. The output includes a roadmap to move from the current state to the ideal Marketing Ecosystem for your organization.
In addition to the core Setup services, we can help with recruiting, team-building, and agency services.
Agency Matchmaking
Setup connects brands with the right marketing agencies that can fill gaps in capacity or capability of your in-house marketing team.
Marketing ecosystem Planning
Setup can evaluate your current in-house team and agency partners to plan the perfect ecosystem to deliver the best marketing results.
Clients that have leveraged Setup to find marketing agency support:
Services For Agencies
Setup helps agencies find opportunities with clients whose needs match their skills and expertise.
Business Development training
Drive agency stability with a tactical roadmap of how to build a healthy agency pipeline.
Agency Assessment
Uncover your agencies’ blind spots around how clients and staff truly view them.
marketing diagnostic
Uncover shortcomings in your client-facing messaging and receive data-driven recommendations.
Sustainable Pipeline
Setup connects agencies with established brands with chemistry and capability in mind.
Hear From Past Setup Clients
“Highly Recommend Setup”
Without Setup, not only would we have struggled to find the right agency, the process would have bogged down our team, keeping us from doing critical ongoing work. We highly recommend Setup to any brand looking for a Custom Agency Search to find their perfect marketing agency.”
Ed Riegert III, Brooks Running
“Efficient & Effective”
“Setup was very helpful in setting up a speed-dating session for agency introductions and establishing a framework for efficient and effective meetings. The process was quick and useful in identifying partners who could provide beneficial services to our brand - both immediately and as our marketing initiatives evolve.”
Mindy Zeh, Cardlytics