Joe Koufman, the Founder and CEO of Setup, explains the benefit of reviving the Atlanta Integrated Marketing System (AIMS). Bringing AIMS back to Atlanta is a chance to unite our community, foster new connections, and share practical insights from across the spectrum. Read about how AIMS benefits the Atlanta marketing community:

Setup News/EventsSetup - marketing matchmakersSeptember 19, 2025networking eventsComment

A Marketer’s Alternatives to Physical Networking

Humans are social creatures, and, whether or not networking is beneficial to advance your career or company, the toll of distancing has left people lonely and isolated, negatively impacting their mental health. The CDC recommends connecting with one another to cope with stress.

The following are tips to connect and network within and outside your company during this trying time.

Marketing Industry/TrendsSetup - marketing matchmakersJune 2, 2020covid-19, COVID-19, coronavirus, networking events, networking, network opportunity, networking opportunity, networking lessons, communityComment

Virtual Marketing: In-person To Online Marketing Events

With the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one.

Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”

Marketing Industry/TrendsSetup - marketing matchmakersMarch 24, 2020virtual marketing, networking events, virtual events, eventsComment

#MarketersBreakfast - Connecting Brands and Agencies with the Best Marketing Tools

Setup is dedicated to bringing together marketers from established brands and top marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that not only facilitates mixing and mingling but explores a topic that is intriguing and relevant to senior marketers.

Setup News/EventsSetup - marketing matchmakersMay 24, 2018marketers toolbox, marketerstoolbox, marketer tools, marketing tools, strategy tools, content tools, social media tools, marketersbreakfast, marketers breakfast, networking events, networking opportunity, networkingComment

SPARKsouth Recap 2017

Three Key Networking Lessons For Any Professional

Because AgencySparks exists to connect brands and marketing agencies, networking is a crucial part of the business. Anyone looking to grow in their career should spend ample time connecting with others. Connections from various aspects of one’s life often end up having career impact in the least expected ways! Here are three key lessons that will help anyone looking to become a better networker…

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersSeptember 20, 2016networking opportunity, network opportunity, business relationship opportunity, networking lessons, networking events, looking to grow, personal brand, stand out at a networking event, unique business cards, clever business cards, professional attire, professional opportunity, preparation, open-ended questions, conversation starters, building relationships with other professionals, marketersbreakfast, get the conversation started, navigating a networking event, awkward networker, conversational gaps at networking events, self-awareness, finding spacial gaps, conversational gaps, dale carnegie quote, meaningful business relationships, in-person business meetings, conferences, essential aspect of career development, networking, network with amazing professionals, young digital marketing students, southeast, Attend SPARKsouth, job seeker content, Job filler content, recruitmentComment

Bacon, Biscuits, and Knowledge - A #MarketersBreakfast Recipe

Press, Setup News/EventsJoe KoufmanAugust 16, 2016brand marketers, senior marketers, networking events, make some sparks, agency shootout, #MarketersBreakfastComment