Posts tagged b2b
B2B and B2C, but this time, it’s Personal

Business to Consumer brands (B2C) have always benefited from taking a humanistic approach to marketing, while Business to Business (B2B) brands seem more impersonal, dry, and buttoned up. The spike in automation and behavioral, social, and mobile data, however, has influenced how brands communicate with consumers. Now, the line between the B2B and B2C is beginning to blur.

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"Fully Invested" Podcast Features AgencySparks CEO - Joe Koufman