Posts tagged brand storytelling
Mascot, Spokesperson, or Theme? How to Bring your Marketing Stories to Life

Marketers tell stories to differentiate their brands from the competition, increase audience engagement, and to bring the brand to life. Since humans are emotional beings, consumers will, most likely, eat up a good brand story. Facts and figures will gain the consumer’s trust, but an entertaining story that moves the consumer to care about the brand leads to trust in addition to loyalty…

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AgencySparks CEO Featured on Brand Storytelling Podcast