Mascot, Spokesperson, or Theme? How to Bring your Marketing Stories to Life

Marketers tell stories to differentiate their brands from the competition, increase audience engagement, and to bring the brand to life. Since humans are emotional beings, consumers will, most likely, eat up a good brand story. Facts and figures will gain the consumer’s trust, but an entertaining story that moves the consumer to care about the brand leads to trust in addition to loyalty…

Marketing Industry/TrendsSetup - marketing matchmakersJune 5, 2018suit, costume, college, graduate, economy, job market, unskilled, labor, person, teenager, character, isolated, white background, overqualified, unhappy, disappointment, bird, humor, dressed up, animal, fictional, beak, red, Chicken Little, design element, blank space, mascot, hat, chicken, suit, costume, college, graduate, economy, job market, unskilled, labor, person, man, male, teenager, young adult, character, isolated, white background, overqualified, unhappy, disappointment, bird, humor, funny, dressed up, animal, fictional, beak, yellow, red, design element, blank space, mascot, mortarboard, hat, marketing, marketing strategy, marketing mascot, brand, brand marketing, brand spokesperson, influencer, social influencer, spokesperson, brand theme, brand themes, storytelling, brand story, brand storytellingComment

Marketing Experts Share Storytelling Tips for Brands

Think about car commercials. How many of them take place in a waterfall or mountainous terrain? What makes certain brands memorable? What types of commercials or advertisements stick out? It’s all about the way the brand tells their story…

Marketing Industry/TrendsSetup - marketing matchmakersMay 22, 2018storytelling, brand storytelling, lead with a storyComment

How Marketers Can Tell Better Stories To Captivate Target Audiences

Marketing Industry/TrendsMadeline EvansAugust 22, 2017storytelling, Persuasive storytelling, brand storytelling, lead with a story, marketing content, marketing campaign, InnovationComment

Setup CEO Featured on Brand Storytelling Podcast

PressJoe KoufmanOctober 25, 2016joe koufman, rakhal, rakhal ebeli, ceo of newsmodo, brand storytelling podcast, how to define what makes the perfect marketer, what personality traits should a marketer have?, marketing career, typical career path for a marketer, emerging technologies, tactical approach, the perfect marketer, holistic approach to marketing tactics, perfect match valentine's day campaign, direct mail marketing, social media marketing, paid search, video marketing, networking event, podcast, newsmodo, cross-platform technology, content marketing case study, make connections between brands and agencies, marketing automation, Valentine's Day, content marketing, brand storytelling, content creation, content curation, mix content curation and content creation, new marketing ecosystem, advice for marketersComment

Navigation

For Brands

For Agencies