Marketers Toolbox - Drift

What is Drift?

Drift is a “conversational marketing platform” that connects brands with website visitors and generates and qualifies business leads.

Why is this tool helpful?

This chat technology specifically targets sales and marketing departments. Drift helps companies talk to current customers by installing a bot that answers simple customer questions and then redirects difficult questions to an actual sales representative.

Drift has improved business’ sales process by increasing the total messaging response, number of leads, and opportunities.

How is it used?

Drift integrates with other popular tools like Slack, Salesforce, Hubspot, Marketo, Zapier, and Google Analytics.

The chat feature helps companies engage with website consumers and close deals in real-time. Drift’s “Playbook” feature helps automate the sales funnel by capturing the visitor’s information, connecting, and scheduling a meeting with them. Users utilize this information and Drift’s email marketing feature to nurture blog subscribers, send newsletters, and announce products. The reporting feature tracks sales conversions and marketing campaign efforts to give the departments a better understanding of dollars generated. Drift also integrates with several tools so that companies can perform more efficiently.  

Who would benefit from using this tool?

Anyone in a sales or marketing department looking to improve their sales process by increasing their lead generation could benefit from Drift. Account based marketers could especially benefit from the campaign personalization and customer segmentation features. Most users who review this tool have a positive experience.


There is a free version and a free demo of Drift available. The pricing plans vary depending on the package.

The pricing for the conversation marketing tool, Drift, varies depending on the number of features a company wants to offer their sales and marketing team.