Posts tagged challenging the status quo

What’s Old Is New Again - Reviving Legacy Brands

In nature, if an animal does not adapt, it becomes extinct. As technology and consumer behaviors continue to evolve in the marketing industry, brands are challenged to adapt to survive.

Brands like Lego or IHOP must innovate to better tell their brand story or reform their entire look and feel, or product to become more relevant to modern day consumers.

How do legacy brands overcome challenges to stay relevant?

Marketing Industry/TrendsSetup - marketing matchmakersJuly 17, 2018legacy brands, brands, relevant brands, marketing campaigns, marketing strategies, marketing stunts, marketing content, challenging the status quo, listeningComment

3 Lessons Marketers Could Learn from TEDxPeachtree 2016

Setup News/EventsSetup - marketing matchmakersOctober 5, 2016TEDxPeachtree 2016, marketing, remarkable ideas, AgencySparks, Jacqui Chew, together, we. humans., reset. rethink., systems, expereinces, marketing essentials, B2B, B2C, lessons for marketers, marketing lessons, selling ideas, context, key takeaway for marketers, lead with a story, follow with the data, keep it simple, we're better together, develop the strategy first, segmentation, break it down, emily bianchi, how money affects social ties, what we know about psychology is wrong, steven platek, Re-creating the way we think, animesh koratana, What if behavior could be influenced by virtual reality, barbara rothbaum, How to restore trust in the government, rohit malhotra, workplaces fit for humans, moe carrick, let's talk about gender, anneliese singh, LGBTQ, making government relevant; it's not what you think, eloisa klementich, Why listen to the ocean's voices, christopher Clark, Chernobyl, Chernobyl 30 years later, jim beasley, A finer madness, peter maeck, finding my truth: it's a question of faith, brett trapp, a space that inspired a community, kathleen baumgardner, ripple effects of artistic interventions, beth malone, refugee, dishwasher, cardiologist, heval mohamed kelli, refugee advocate, challenging the status quo, marketing department's tactical approach, empathy, personally accountableComment

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