Finding “the one” is stressful, time consuming, and, to be honest, extremely hard. A romantic relationship is not exactly congruent to an agency-client relationship, but there is something to be said about agency selection and the evolving pitch process...
No need for romantic gestures with boomboxes, dance numbers, or flowers, but a sit-down conversation where the agency can interview the brand and the brand can interview the agency.
Read MoreA relationship between a marketing brand and marketing agency is similar to that of a romantic partnership. But, sometimes they don't last.
It may be because they are not the right fit for each other. Or perhaps it is a minor detail that could easily be resolved. Continue reading to find why brand marketers choose to discontinue their relationship with their agency partners. And what steps they should take to avoid the breakup...
Read MoreOur goal is to completely bypass the brutal RFP process, because it’s the worst... for everyone. If you must conduct a RFP, make sure you've got a handle on exactly what you want from a potential agency partner so you're not wasting anyone's time, money, and resources. We provide a free RFP template and guide to assist you.
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