Posts tagged agency selection process
The Evolving Pitch Process - Why Brands Should Approach Agency Selection Differently
The Evolving Pitch Process - Why Brands Should Approach Agency Selection Differently

Finding “the one” is stressful, time consuming, and, to be honest, extremely hard. A romantic relationship is not exactly congruent to an agency-client relationship, but there is something to be said about agency selection and the evolving pitch process...

No need for romantic gestures with boomboxes, dance numbers, or flowers, but a sit-down conversation where the agency can interview the brand and the brand can interview the agency.

Read More
Marketing Industry/TrendsSetup - marketing matchmakersagency vetting and review, agency selection process, agency-client relationship, agency selection, agency of record, brand agency relationship, brand marketers, brand, Advertising Agency Selection, RFP, first agency, scorecard, breakup, marketing continuing educationComment
Why do Brands and Marketing Agencies Breakup?
Why do Brands and Marketing Agencies Breakup?

A relationship between a marketing brand and marketing agency is similar to that of a romantic partnership. But, sometimes they don't last. 

It may be because they are not the right fit for each other. Or perhaps it is a minor detail that could easily be resolved. Continue reading to find why brand marketers choose to discontinue their relationship with their agency partners. And what steps they should take to avoid the breakup...

Read More
Marketing Industry/TrendsSetup - marketing matchmakersagency onboarding guide, agency-client relationship, agency vetting and review, vetting process, brand agency relationship, brand hiring process, hiring, brand marketing, brand marketers, agency process, agency selection process, RFP-Resource, first agency, types of agencies, scorecard, breakup, Agency 101, positioningComment