CMO Spotlight | Laura Knebusch - Georgia-Pacific

As marketing teams face growing expectations, emerging technology, new channels, and an increasing demand for content, one question continues to become ever present:

What should your team build in-house, and where can an outside partner add more?

Laura Knebusch, the Senior Vice President of CPG Marketing and CX at Georgia-Pacific, shares that the answer isn’t choosing one model over the other. It’s understanding what the business needs and building the right combination of internal capabilities and external expertise.

CMO SpotlightSetup - marketing matchmakersNovember 5, 2026relationships, outsource, Outsourcing, in-houseComment

#MarketersBreakfast - New Year, New Marketing Initiatives

Setup is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.

This quarter, the breakfast served as a reflection of 2018 marketing efforts. The discussion, lead by attendees from agency partners and brands like Coca-Cola, The Home Depot, Amazon Web Services, Red Bull, and ParkMobile, evolved from 2018 lessons to notable marketing trends.