Posts tagged tribe of followers
One Size Does Not Fit All: A Marketing Personalization Guide Inspired by Jeff Bezos

In a world where everything is digital, screens are beginning to replace face-to-face interaction. And with that lack of face-to-face interaction, brands like Amazon, Target, and Spotify have turned away from segmentation marketing and towards personalized marketing tactics - using data every step of the way.  

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Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin

Every marketing campaign begins with a simple question: Who?  For decades, the answer to this question has revolved around outward characteristics of an individual. What is their race? How old are they? What’s their gender? For marketers, segmenting an audience based on demographic data has always been simple, accessible, and affordable.

However, the world is not that simple. Not everything is black and white. 

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What a Strong Personal Brand Can Do for You

Gain control of current and future opportunities by assessing yourself and developing a strong personal brand. Here are examples of notable people with strong personalities and brands and how you can emulate your life and actions after them…

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