The Atlanta BeltLine, King of Pops, and Switchyards Downtown Club are some of the most influential local brands in Atlanta who have found success in nurturing and building tribe members.
How do they build communities and what can marketers take away from the brands’ mentality?
Read MoreIn a world where everything is digital, screens are beginning to replace face-to-face interaction. And with that lack of face-to-face interaction, brands like Amazon, Target, and Spotify have turned away from segmentation marketing and towards personalized marketing tactics - using data every step of the way.
Read MoreEvery marketing campaign begins with a simple question: Who? For decades, the answer to this question has revolved around outward characteristics of an individual. What is their race? How old are they? What’s their gender? For marketers, segmenting an audience based on demographic data has always been simple, accessible, and affordable.
However, the world is not that simple. Not everything is black and white.
Read MoreGain control of current and future opportunities by assessing yourself and developing a strong personal brand. Here are examples of notable people with strong personalities and brands and how you can emulate your life and actions after them…
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