Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin

Every marketing campaign begins with a simple question: Who? For decades, the answer to this question has revolved around outward characteristics of an individual. What is their race? How old are they? What’s their gender? For marketers, segmenting an audience based on demographic data has always been simple, accessible, and affordable.

However, the world is not that simple. Not everything is black and white.

Marketing Industry/TrendsSetup - marketing matchmakersMay 30, 2017seth godin, segmentation, market segmentation, demographic marketing, demographics, tribe followers, tribe of followersComment

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