The Effectiveness of Direct Mail Marketing

Remember the excitement when a letter arrived in the mail? Or a packaged box full of mysteries inside just waiting to be opened? Email and digital marketing is effective, but it is not the only method to reach consumers and generate leads.

While marketers may be concerned about the effectiveness of direct mail and whether or not they can properly track it or afford the costs, there is plenty of evidence to support this “traditional” marketing strategy.

What are the benefits of direct mail as part of a marketing strategy?

Marketing Industry/TrendsSetup - marketing matchmakersAugust 7, 2018direct mail, direct mail marketing, marketing campaign, digital marketing, direct mail strategy, direct marketing, mailing, direct mail campaigns, mailing campaigns, direct mail advertising, direct-mail, direct-mail marketing, direct mail services, direct mail responses Comment

Marketers Toolbox - Dashlane

Forget having to remember multiple passwords for all of your different accounts. Dashlane helps users store and manage passwords securely for quick and easy access.

#MarketersToolboxSetup - marketing matchmakersAugust 3, 2018#MT - Collaboration, #MT - Productivity, password protection, password security, password management, managementComment

Erosion of Brand Trust in the Marketing Industry

Consumers have become more skeptical of brand promises since technology access has made it easy to detect a brand’s lies via social media. It takes time to develop a trusting consumer relationship by nurturing it through the customer journey, but it can take only seconds to kill that relationship and even more time to mend.

Facebook, Amazon, and Uber are great examples of brands that have disappointed their consumers in the past few years and need to work harder to regain consumers’ trust. They are few of the many brands that have lead to a nationwide decrease in consumer trust.

Marketing Industry/TrendsSetup - marketing matchmakersJuly 31, 2018facebook, facebook ads, authenticity, authenticity crisis, brand trust, brand loyalty, brand erosion, competency, integrity, consumer trustComment

Marketers Toolbox - Geckoboard

Geckoboard’s user-friendly, customizable dashboard made up of comprehensive data pulled from third party apps makes it easier for teams to track goals, align processes, and analyze progress. This tool allows companies to monitor product and company success and respond to efforts in real-time.

#MarketersToolboxSetup - marketing matchmakersJuly 27, 2018#MT - Productivity, #MT - Collaboration, dashboard, metrics, marketing metrics, business metrics, kpis, key performance indicators, business dashboard, business goals, business objectivesComment

What Happened to Brand Loyalty - Is La Croix in Trouble?

La Croix was delightfully marketable, visually pleasant, affordable for young consumers, and different from it’s bubbly counterparts...until PepsiCo’s Bubly launch in February 2018. There isn’t complete evidence that one is superior to the other since preferences rely entirely on tastes. This upstart competitor brings into question whether or not the consumers’ brand loyalty is real.

Marketing Industry/TrendsSetup - marketing matchmakersJuly 24, 2018la croix, sparkling water, natural flavors, bubly, PepsiCo, Pepsi, Coca-Cola, National Beverage, brand, brand loyaltyComment

Marketers Toolbox - Wavve

Wavve helps audio creators such as podcasters, musicians, radio speakers, or interviewers share, promote, and market their content to social media through video.

#MarketersToolboxSetup - marketing matchmakersJuly 20, 2018audio, audio tool, podcast tools, podcast, engagement, social media, social content, #MT - Creative, #MT - MarketingComment

What’s Old Is New Again - Reviving Legacy Brands

In nature, if an animal does not adapt, it becomes extinct. As technology and consumer behaviors continue to evolve in the marketing industry, brands are challenged to adapt to survive.

Brands like Lego or IHOP must innovate to better tell their brand story or reform their entire look and feel, or product to become more relevant to modern day consumers.

How do legacy brands overcome challenges to stay relevant?

Marketing Industry/TrendsSetup - marketing matchmakersJuly 17, 2018legacy brands, brands, relevant brands, marketing campaigns, marketing strategies, marketing stunts, marketing content, challenging the status quo, listeningComment

Marketers Toolbox - Drift

Drift is a “conversational marketing platform” that enables sales and marketing teams by connecting brands with website visitors and generating and qualifying business leads.

#MarketersToolboxSetup - marketing matchmakersJuly 13, 2018#MT - Productivity, #MT - Marketing, #MT - Sales Enablement, sales, sales reps, marketing, lead generation, generate leads, leads, qualify leads, conversational marketing, Drift, chat bot, botComment

Marketing Mysteries Uncovered for Generation Z

Move over millennials, Generation Z has taken flight and, by 2020, will be half the population with 40% of the purchasing power. At the risk of falling behind, marketers must learn everything that is important about the powerful consumer that is Generation Z.

Marketing Industry/TrendsSetup - marketing matchmakersJuly 10, 2018generation z, millennial, marketing to millennials, marketing to generation z, gen z, gen zers, authenticity, brand loyalty, customer experience, targeting gen z, gen zs, generational marketing, hierarchy Comment

Marketers Toolbox - Guru

Guru is a management tool that helps teams stay informed, productive, and organized. Any marketing team looking to streamline communication processes and align strategy could benefit from this tool.

#MarketersToolboxSetup - marketing matchmakersJuly 6, 2018#MT - Productivity, #MT - Marketing, #MT - Sales Enablement, #MT - Collaboration, sales reps, marketing analytics, analytics, communication, team, marketing team, team communication, management, marketing management, team managementComment

Pairing Technology with Marketing Strategy to "Activate" Growth

At its core, the Activate conference was all about how to activate company growth by pairing technology with marketing strategy. In today’s cluttered, chaotic marketing landscape, the playing field is finally level. The little guys can outshine the big guys if they’re smart… and that’s an exciting prospect.

To illustrate the lessons I learned from Activate, I’ll need to borrow an equation from Ann Handley, Chief Content Officer at MarketingProfs and author of Everybody Writes to tie together my takeaways from each speaker:

Data x Listening X Instinct = YASSSSSS

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersJuly 3, 2018activate, data, technology, marketing strategy, activecampaign, accenture, marketing technology landscape, martechComment

Marketers Toolbox - Looker

Looker is an analytics tool that uses data-discovery to guide business decisions.

#MarketersToolboxSetup - marketing matchmakersJune 29, 2018analytics, data analytics, web analytics, kpi, tracking, roi, roi of marketing, #MT - Productivity, #MT - Collaboration, #MT - MarketingComment

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